Territorial communication for sustainable development: a study of ecotourism and cultural tourism in Zerhoun, Morocco

This research analyzes sustainable tourism and strategic territorial communication to enrich the image and attractiveness of the Zerhoun Region by employing the concept of ‘territorial communication’ to emphasize participatory engagement with local stakeholders, as opposed to the more commercially o...

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Bibliographic Details
Main Authors: Said Chakouk, Abdelkerim Zitouni, Bouchra Mirchad
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2025.2551096
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