Building consumer loyalty through green marketing: an Egyptian perspective
Despite extensive global research on the relationship between green marketing practices and consumer loyalty, limited attention has been given to how these dynamics unfold in developing countries such as Egypt. This study addresses this gap by expanding the brand loyalty model to include Environment...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IOP Publishing
2025-01-01
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| Series: | Environmental Research Communications |
| Subjects: | |
| Online Access: | https://doi.org/10.1088/2515-7620/adc545 |
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