Long-term engagement in smoking cessation campaign: A mixed methods randomized trial.

Long-term engagement in smoking cessation campaign: A mixed methods randomized trial.

<h4>Introduction</h4>A long-term engagement (LTE) intervention was embedded in a social marketing campaign aimed at motivating quit attempts among Canadian adult commercial tobacco users 35 to 64 years of age. The purpose of this study was to examine the effectiveness and appeal of LTE w...

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Bibliographic Details
Main Authors: Robert Schwartz, Tracey Borland, Maaz Shahid, Karen Kuzmich, Michael Chaiton
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0318160
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