The Use of Eye-Tracking to Explore the Relationship Between Consumers’ Gaze Behaviour and Their Choice Process
Eye-tracking technology can assist researchers in understanding motivational decision-making and choice processes by analysing consumers’ gaze behaviour. Previous studies showed that attention is related to decision, as the preferred stimulus is generally the most observed and the last visited befor...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Big Data and Cognitive Computing |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-2289/8/12/184 |
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