The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviour

Pro-environmental behaviour is worth researching to understand the relationship between consumer behaviours and environmentally friendly consumptions. This research aims to investigate the impact of citizen science on pro-environmental citizenship behaviour when environmental attitude, environmental...

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Main Authors: Wutthiya A. Srisathan, Kanokorn Malai, Natananan Narathawaranan, Kiadtikun Coochampoo, Phaninee Naruetharadhol
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:International Journal of Sustainable Engineering
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Online Access:https://www.tandfonline.com/doi/10.1080/19397038.2024.2354269
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author Wutthiya A. Srisathan
Kanokorn Malai
Natananan Narathawaranan
Kiadtikun Coochampoo
Phaninee Naruetharadhol
author_facet Wutthiya A. Srisathan
Kanokorn Malai
Natananan Narathawaranan
Kiadtikun Coochampoo
Phaninee Naruetharadhol
author_sort Wutthiya A. Srisathan
collection DOAJ
description Pro-environmental behaviour is worth researching to understand the relationship between consumer behaviours and environmentally friendly consumptions. This research aims to investigate the impact of citizen science on pro-environmental citizenship behaviour when environmental attitude, environmental knowledge, and environmental awareness intermediaries in an emerging market like Thailand. The sample of 394 Thai citizens was collected from main provinces in different regions of Thailand, including Bangkok, Khon Kaen, Lamphun, and Phuket. PLS-SEM was employed to test the study hypotheses by applying the structural equation modelling approach to analyse the collected data. The main findings show that there was a positive impact of citizen science on citizen environmental attitude, citizen environmental awareness, and citizen environmental knowledge towards pro-environmental citizenship behaviour. The study also reveals that these mediated relationships play a pivotal role in translating environmental consciousness into actionable behaviours that support sustainable use and consumption. Furthermore, increased citizen environmental awareness plays a crucial role in recognising the urgency and importance of engaging in sustainable practices. Awareness acts as a catalyst, prompting individuals to reflect on their consumption patterns and lifestyle choices, ultimately leading to more environmentally friendly behaviours. Marketers may implement it with green marketing strategies by increasing more favourable to sustainable products within consumers.
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institution Kabale University
issn 1939-7038
1939-7046
language English
publishDate 2024-12-01
publisher Taylor & Francis Group
record_format Article
series International Journal of Sustainable Engineering
spelling doaj-art-45c71ffa416c4f39a8c5ab3c9dcac6d12024-12-12T08:48:19ZengTaylor & Francis GroupInternational Journal of Sustainable Engineering1939-70381939-70462024-12-0117136037810.1080/19397038.2024.2354269The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviourWutthiya A. Srisathan0Kanokorn Malai1Natananan Narathawaranan2Kiadtikun Coochampoo3Phaninee Naruetharadhol4Business Administration Division, Khon Kaen University International College, Khon Kaen, ThailandBusiness Administration Division, Khon Kaen University International College, Khon Kaen, ThailandBusiness Administration Division, Khon Kaen University International College, Khon Kaen, ThailandBusiness Administration Division, Khon Kaen University International College, Khon Kaen, ThailandBusiness Administration Division, Khon Kaen University International College, Khon Kaen, ThailandPro-environmental behaviour is worth researching to understand the relationship between consumer behaviours and environmentally friendly consumptions. This research aims to investigate the impact of citizen science on pro-environmental citizenship behaviour when environmental attitude, environmental knowledge, and environmental awareness intermediaries in an emerging market like Thailand. The sample of 394 Thai citizens was collected from main provinces in different regions of Thailand, including Bangkok, Khon Kaen, Lamphun, and Phuket. PLS-SEM was employed to test the study hypotheses by applying the structural equation modelling approach to analyse the collected data. The main findings show that there was a positive impact of citizen science on citizen environmental attitude, citizen environmental awareness, and citizen environmental knowledge towards pro-environmental citizenship behaviour. The study also reveals that these mediated relationships play a pivotal role in translating environmental consciousness into actionable behaviours that support sustainable use and consumption. Furthermore, increased citizen environmental awareness plays a crucial role in recognising the urgency and importance of engaging in sustainable practices. Awareness acts as a catalyst, prompting individuals to reflect on their consumption patterns and lifestyle choices, ultimately leading to more environmentally friendly behaviours. Marketers may implement it with green marketing strategies by increasing more favourable to sustainable products within consumers.https://www.tandfonline.com/doi/10.1080/19397038.2024.2354269Pro-environmental citizenship behaviourenvironmental attitudeenvironmental knowledgeenvironmental awareness
spellingShingle Wutthiya A. Srisathan
Kanokorn Malai
Natananan Narathawaranan
Kiadtikun Coochampoo
Phaninee Naruetharadhol
The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviour
International Journal of Sustainable Engineering
Pro-environmental citizenship behaviour
environmental attitude
environmental knowledge
environmental awareness
title The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviour
title_full The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviour
title_fullStr The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviour
title_full_unstemmed The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviour
title_short The impact of citizen science on environmental attitudes, environmental knowledge, environmental awareness to pro–environmental citizenship behaviour
title_sort impact of citizen science on environmental attitudes environmental knowledge environmental awareness to pro environmental citizenship behaviour
topic Pro-environmental citizenship behaviour
environmental attitude
environmental knowledge
environmental awareness
url https://www.tandfonline.com/doi/10.1080/19397038.2024.2354269
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