Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research
The popularity of online travel agencies (OTAs) has been fueled by the growing use of internet technologies and the services they provide, and this makes it crucial to investigate consumer behavior (CB) towards them. The aim of the work is to identify the influencing factors/variables which affect C...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2024-09-01
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| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/19981 |
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