Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research
The popularity of online travel agencies (OTAs) has been fueled by the growing use of internet technologies and the services they provide, and this makes it crucial to investigate consumer behavior (CB) towards them. The aim of the work is to identify the influencing factors/variables which affect C...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2024-09-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/19981 |
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| author | Seema Singh Prince Prince Neha Aggarwal Devika Dabas |
| author_facet | Seema Singh Prince Prince Neha Aggarwal Devika Dabas |
| author_sort | Seema Singh |
| collection | DOAJ |
| description | The popularity of online travel agencies (OTAs) has been fueled by the growing use of internet technologies and the services they provide, and this makes it crucial to investigate consumer behavior (CB) towards them. The aim of the work is to identify the influencing factors/variables which affect CB and to provide empirical guidance on OTA antecedents and their consequences in terms of CB, based on a review of the existing literature using PRISMA protocol. An analysis of the 77 most pertinent articles has given a more thorough understanding of this revealing the most common influencing factors/variables (information, price, features, quality, customization & filters, user friendliness, etc.) used to measure the CB towards OTAs. Nevertheless, monetary value, trustworthiness, perceived value, website quality, electronic word of mouth (e-WOM), service quality and information value are the most common antecedents, with customer purchase intention, satisfaction and loyalty as major consequences in terms of CB. This article represents the first effort to conduct a thorough literature evaluation of the influencing factors/variables, antecedents and consequences for CB. A greater grasp of these three aspects in the tourism sector can be helpful to researchers and to managers in the hospitality industry as well. |
| format | Article |
| id | doaj-art-44203065d9ef407f87840dd940473d58 |
| institution | Kabale University |
| issn | 0867-5856 2080-6922 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Tourism |
| spelling | doaj-art-44203065d9ef407f87840dd940473d582025-01-17T07:06:02ZengLodz University PressTourism0867-58562080-69222024-09-01342476710.18778/0867-5856.34.2.0319814Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future researchSeema Singh0https://orcid.org/0000-0003-2434-4708Prince Prince1https://orcid.org/0000-0002-7201-1943Neha Aggarwal2https://orcid.org/0009-0005-2992-2417Devika Dabas3https://orcid.org/0000-0003-1894-6673Institute of Management Studies and Research (IMSAR) (Rohtak, India)Institute of Management Studies and Research (IMSAR) (Rohtak, India)Institute of Management Studies and Research (IMSAR) (Rohtak, India)Institute of Management Studies and Research (IMSAR) (Rohtak, India)The popularity of online travel agencies (OTAs) has been fueled by the growing use of internet technologies and the services they provide, and this makes it crucial to investigate consumer behavior (CB) towards them. The aim of the work is to identify the influencing factors/variables which affect CB and to provide empirical guidance on OTA antecedents and their consequences in terms of CB, based on a review of the existing literature using PRISMA protocol. An analysis of the 77 most pertinent articles has given a more thorough understanding of this revealing the most common influencing factors/variables (information, price, features, quality, customization & filters, user friendliness, etc.) used to measure the CB towards OTAs. Nevertheless, monetary value, trustworthiness, perceived value, website quality, electronic word of mouth (e-WOM), service quality and information value are the most common antecedents, with customer purchase intention, satisfaction and loyalty as major consequences in terms of CB. This article represents the first effort to conduct a thorough literature evaluation of the influencing factors/variables, antecedents and consequences for CB. A greater grasp of these three aspects in the tourism sector can be helpful to researchers and to managers in the hospitality industry as well.https://czasopisma.uni.lodz.pl/tourism/article/view/19981online travel agenciesconsumer behaviorinfluencing factorsantecedentsconsequences |
| spellingShingle | Seema Singh Prince Prince Neha Aggarwal Devika Dabas Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research Tourism online travel agencies consumer behavior influencing factors antecedents consequences |
| title | Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research |
| title_full | Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research |
| title_fullStr | Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research |
| title_full_unstemmed | Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research |
| title_short | Uncovering online travel agency antecedents and their consequences in terms of consumer behavior: A retrospective analysis for future research |
| title_sort | uncovering online travel agency antecedents and their consequences in terms of consumer behavior a retrospective analysis for future research |
| topic | online travel agencies consumer behavior influencing factors antecedents consequences |
| url | https://czasopisma.uni.lodz.pl/tourism/article/view/19981 |
| work_keys_str_mv | AT seemasingh uncoveringonlinetravelagencyantecedentsandtheirconsequencesintermsofconsumerbehavioraretrospectiveanalysisforfutureresearch AT princeprince uncoveringonlinetravelagencyantecedentsandtheirconsequencesintermsofconsumerbehavioraretrospectiveanalysisforfutureresearch AT nehaaggarwal uncoveringonlinetravelagencyantecedentsandtheirconsequencesintermsofconsumerbehavioraretrospectiveanalysisforfutureresearch AT devikadabas uncoveringonlinetravelagencyantecedentsandtheirconsequencesintermsofconsumerbehavioraretrospectiveanalysisforfutureresearch |