A consumer behaviour approach to analyse the sustainability of food purchasing
In this study, a survey has been carried out to analyse the purchase choice regarding several packaging options of four basic foods (water, milk, bread and meat). We conducted a segmentation by age to analyse whether the purchasing behaviour changes depending on this variable, and whether it is rela...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitat Politècnica de València
2020-12-01
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| Series: | Economía Agraria y Recursos Naturales |
| Subjects: | |
| Online Access: | https://polipapers.upv.es/index.php/EARN/article/view/12916 |
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