Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland
This study examines the areas of Internet-based mass communication (websites, social media) utilized by multi-level marketing (MLM) companies operating in Poland, using methods including literature review, descriptive analysis, and statistical analysis of primary data. Findings reveal that the most...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-12-01
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| Series: | Marketing of Scientific and Research Organizations |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/minib-2024-0020 |
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