GIFT-AI: designing generative AI tools for organizational communication

This article presents a Great Ideas for Teaching (GIFT) activity in which students design and evaluate a custom generative AI (GenAI) tool grounded in organizational communication theory. Working in teams, students identify a workplace communication challenge, apply a relevant theoretical framework,...

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Bibliographic Details
Main Author: Ignacio Fernandez Cruz
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1554052/full
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