The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement

The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement

Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure t...

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Bibliographic Details
Main Authors: Manuela Guerreiro, Patrícia Pinto, Célia M.Q. Ramos, Nelson Matos, Homayoun Golestaneh, Bernardete Sequeira, Luís Nobre Pereira, Dora Agapito, Rafaela Martins, Magda Wijkesjö
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2024-10-01
Series:Tourism & Management Studies
Subjects:
destination image
online destination image
engagement
sentiment analysis.
user-generated content
social media
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/2061
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