The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement
Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure t...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2024-10-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/2061 |
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| author | Manuela Guerreiro Patrícia Pinto Célia M.Q. Ramos Nelson Matos Homayoun Golestaneh Bernardete Sequeira Luís Nobre Pereira Dora Agapito Rafaela Martins Magda Wijkesjö |
| author_facet | Manuela Guerreiro Patrícia Pinto Célia M.Q. Ramos Nelson Matos Homayoun Golestaneh Bernardete Sequeira Luís Nobre Pereira Dora Agapito Rafaela Martins Magda Wijkesjö |
| author_sort | Manuela Guerreiro |
| collection | DOAJ |
| description | Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment analysis method. Data were extracted from Facebook and Instagram on the Visit Algarve social media profile. The Algarve region is situated in the south of Portugal and is one of Europe's most popular tourist destinations. The main results shed light on the relevance of intangible heritage experiences as triggers of positive feelings about the destination. Content shared about tourists' activities in the region generates more engagement in the tourism destination's social media. Tangible heritage received the lowest rated sentiment, and destination agents should strategically look into it as there are opportunities for destination management. Tourism infrastructure has the lowest engagement value; therefore, in terms of promotion, it does not generate interest. |
| format | Article |
| id | doaj-art-3f924b31491a47ec8dac1a12504d5ce8 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-3f924b31491a47ec8dac1a12504d5ce82025-01-08T14:24:51ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662024-10-01204115The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement Manuela Guerreiro 0Patrícia Pinto 1Célia M.Q. Ramos 2Nelson Matos 3Homayoun Golestaneh 4Bernardete Sequeira 5Luís Nobre Pereira 6Dora Agapito 7Rafaela Martins 8Magda Wijkesjö 9Research Centre for Tourism, Sustainability and Well-being (CinTurs) and Faculty of Economics, University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs) and Faculty of Economics, University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs) and ESGHT, University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs) and School of Management, Hospitality and Tourism, University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs), University of Algarve Interdisciplinary Centre of Social Sciences (CICS.NOVA) and Faculty of Economics, University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs) and School of Management, Hospitality and Tourism, University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs) and Faculty of Economics, University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs), University of Algarve Research Centre for Tourism, Sustainability and Well-being (CinTurs) and Faculty of Economics, University of Algarve Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment analysis method. Data were extracted from Facebook and Instagram on the Visit Algarve social media profile. The Algarve region is situated in the south of Portugal and is one of Europe's most popular tourist destinations. The main results shed light on the relevance of intangible heritage experiences as triggers of positive feelings about the destination. Content shared about tourists' activities in the region generates more engagement in the tourism destination's social media. Tangible heritage received the lowest rated sentiment, and destination agents should strategically look into it as there are opportunities for destination management. Tourism infrastructure has the lowest engagement value; therefore, in terms of promotion, it does not generate interest.https://www.tmstudies.net/index.php/ectms/article/view/2061destination imageonline destination imageengagementsentiment analysis.user-generated contentsocial media |
| spellingShingle | Manuela Guerreiro Patrícia Pinto Célia M.Q. Ramos Nelson Matos Homayoun Golestaneh Bernardete Sequeira Luís Nobre Pereira Dora Agapito Rafaela Martins Magda Wijkesjö The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement Tourism & Management Studies destination image online destination image engagement sentiment analysis. user-generated content social media |
| title | The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement |
| title_full | The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement |
| title_fullStr | The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement |
| title_full_unstemmed | The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement |
| title_short | The online destination image as portrayed by the user-generated content on social media and its impact on tourists' engagement |
| title_sort | online destination image as portrayed by the user generated content on social media and its impact on tourists engagement |
| topic | destination image online destination image engagement sentiment analysis. user-generated content social media |
| url | https://www.tmstudies.net/index.php/ectms/article/view/2061 |
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