UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE
Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behaviour. T...
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| Format: | Article |
| Language: | English |
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Publishing house of University of Pitesti, Romania
2023-12-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
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| Online Access: | http://economic.upit.ro/RePEc/pdf/2023_2_4.pdf |
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| _version_ | 1846169475512008704 |
|---|---|
| author | Olimpia Elena Mihaela OANCEA |
| author_facet | Olimpia Elena Mihaela OANCEA |
| author_sort | Olimpia Elena Mihaela OANCEA |
| collection | DOAJ |
| description | Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behaviour. The changes in customer behaviour driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behaviour of their customers, the easier they can engage with them using different strategies marketing. In this article, I will explore the concept of consumer behaviour, examine how it has changed in the digital era, and discuss strategies for businesses to align themselves with these shifting trends. |
| format | Article |
| id | doaj-art-3f746c8fc3e04c47ae81d49538f352d6 |
| institution | Kabale University |
| issn | 2344-4908 |
| language | English |
| publishDate | 2023-12-01 |
| publisher | Publishing house of University of Pitesti, Romania |
| record_format | Article |
| series | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| spelling | doaj-art-3f746c8fc3e04c47ae81d49538f352d62024-11-13T00:05:21ZengPublishing house of University of Pitesti, RomaniaBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice2344-49082023-12-012223542UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGEOlimpia Elena Mihaela OANCEA0National University of Science and Technology POLITEHNICA Bucharest, Pitesti University Centre, RomaniaConsumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behaviour. The changes in customer behaviour driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behaviour of their customers, the easier they can engage with them using different strategies marketing. In this article, I will explore the concept of consumer behaviour, examine how it has changed in the digital era, and discuss strategies for businesses to align themselves with these shifting trends. http://economic.upit.ro/RePEc/pdf/2023_2_4.pdfconsumer behaviourdigital platformsmarketing strategiesgenerations. |
| spellingShingle | Olimpia Elena Mihaela OANCEA UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice consumer behaviour digital platforms marketing strategies generations. |
| title | UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE |
| title_full | UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE |
| title_fullStr | UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE |
| title_full_unstemmed | UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE |
| title_short | UNDERSTANDING CONSUMER BEHAVIOUR IN A DIGITAL AGE |
| title_sort | understanding consumer behaviour in a digital age |
| topic | consumer behaviour digital platforms marketing strategies generations. |
| url | http://economic.upit.ro/RePEc/pdf/2023_2_4.pdf |
| work_keys_str_mv | AT olimpiaelenamihaelaoancea understandingconsumerbehaviourinadigitalage |