The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users
This study aims to determine the attitudes of healthcare users toward the advertising activities conducted by private hospitals, as well as the role of these advertisements in hospital selection. Data were gathered through a questionnaire administered to individuals who sought services at a private...
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| Format: | Article |
| Language: | English |
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Sakarya University
2024-12-01
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| Series: | Sakarya Üniversitesi İşletme Enstitüsü Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/4132480 |
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| author | Şeyma Boz Ümit Çıraklı Seda Kumru |
| author_facet | Şeyma Boz Ümit Çıraklı Seda Kumru |
| author_sort | Şeyma Boz |
| collection | DOAJ |
| description | This study aims to determine the attitudes of healthcare users toward the advertising activities conducted by private hospitals, as well as the role of these advertisements in hospital selection. Data were gathered through a questionnaire administered to individuals who sought services at a private hospital in Istanbul. A total of 360 responses were analyzed using the SPSS (Statistical Package for Social Sciences) 21.0 program. The findings indicate that over 70% of participants believe that hospital advertisements provide useful information, offering insights into the qualifications of the hospital and the services it provides, thereby helping patients make more informed choices. However, the two main negative aspects of advertisements identified by participants are that they are often misleading and not sufficiently reliable. Overall, the study suggests that people generally hold positive opinions about private hospital advertisements. |
| format | Article |
| id | doaj-art-3eb8a3394f8d4a93a952dd5119c98d16 |
| institution | Kabale University |
| issn | 2717-767X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Sakarya University |
| record_format | Article |
| series | Sakarya Üniversitesi İşletme Enstitüsü Dergisi |
| spelling | doaj-art-3eb8a3394f8d4a93a952dd5119c98d162025-01-07T09:02:22ZengSakarya UniversitySakarya Üniversitesi İşletme Enstitüsü Dergisi2717-767X2024-12-016213314710.47542/sauied.153041028The Impact of Hospital Advertising on Patient Choices: Views from Health Service UsersŞeyma Boz0https://orcid.org/0000-0002-4049-4397Ümit Çıraklı1https://orcid.org/0000-0002-3134-8830Seda Kumru2https://orcid.org/0000-0001-7083-1377Türkiye Sağlık Enstitüleri Başkanlığı (TÜSEB)İZMİR BAKIRÇAY ÜNİVERSİTESİİzmir Bakırçay ÜniversitesiThis study aims to determine the attitudes of healthcare users toward the advertising activities conducted by private hospitals, as well as the role of these advertisements in hospital selection. Data were gathered through a questionnaire administered to individuals who sought services at a private hospital in Istanbul. A total of 360 responses were analyzed using the SPSS (Statistical Package for Social Sciences) 21.0 program. The findings indicate that over 70% of participants believe that hospital advertisements provide useful information, offering insights into the qualifications of the hospital and the services it provides, thereby helping patients make more informed choices. However, the two main negative aspects of advertisements identified by participants are that they are often misleading and not sufficiently reliable. Overall, the study suggests that people generally hold positive opinions about private hospital advertisements.https://dergipark.org.tr/tr/download/article-file/4132480advertisinghealth servicehospitalshospital selectionreklamsağlık hizmetihastanelerhastane seçimi |
| spellingShingle | Şeyma Boz Ümit Çıraklı Seda Kumru The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users Sakarya Üniversitesi İşletme Enstitüsü Dergisi advertising health service hospitals hospital selection reklam sağlık hizmeti hastaneler hastane seçimi |
| title | The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users |
| title_full | The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users |
| title_fullStr | The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users |
| title_full_unstemmed | The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users |
| title_short | The Impact of Hospital Advertising on Patient Choices: Views from Health Service Users |
| title_sort | impact of hospital advertising on patient choices views from health service users |
| topic | advertising health service hospitals hospital selection reklam sağlık hizmeti hastaneler hastane seçimi |
| url | https://dergipark.org.tr/tr/download/article-file/4132480 |
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