Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside
Mass communication in the We Media era has redefined China's rural virtual community and transformed the representation of the female body in the countryside. Using research methods such as literature review, case studies, and content analysis, this study adopts perspectives from the sociology...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Communication |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2024.1489893/full |
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| author | Maichi Match Chen Yan Dong Jun Zhang Guichun Qu Zonglin Sun Yanmei Jiang Guili Hu |
| author_facet | Maichi Match Chen Yan Dong Jun Zhang Guichun Qu Zonglin Sun Yanmei Jiang Guili Hu |
| author_sort | Maichi Match Chen |
| collection | DOAJ |
| description | Mass communication in the We Media era has redefined China's rural virtual community and transformed the representation of the female body in the countryside. Using research methods such as literature review, case studies, and content analysis, this study adopts perspectives from the sociology of the body and feminist media studies to explore how female microcelebrities and social media influencers (SMIs) use their bodies to present authentic rural life. The research highlights their significant roles in marketing the countryside, fostering idyllic imaginations for mass audiences, and supporting rural revitalization. Focusing on prominent examples such as Li Ziqi, we argue that female microcelebrities endorsed by both the state and netizens contribute to rural marketing by promoting web traffic, agricultural products, and stronger idyllic imagery, thereby advancing China's rural revitalization efforts. |
| format | Article |
| id | doaj-art-3ddb71d5baa94abdbfb554c5ce9a884a |
| institution | Kabale University |
| issn | 2297-900X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Communication |
| spelling | doaj-art-3ddb71d5baa94abdbfb554c5ce9a884a2025-01-06T05:13:24ZengFrontiers Media S.A.Frontiers in Communication2297-900X2025-01-01910.3389/fcomm.2024.14898931489893Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countrysideMaichi Match Chen0Yan Dong1Jun Zhang2Guichun Qu3Zonglin Sun4Yanmei Jiang5Guili Hu6School of Business/School of Foreign Languages/Office of President, Anhui University of Technology, Maanshan, ChinaDepartment of Teacher's Education, Maanshan Teachers College, Maanshan, ChinaSchool of Business/School of Foreign Languages/Office of President, Anhui University of Technology, Maanshan, ChinaSchool of Business/School of Foreign Languages/Office of President, Anhui University of Technology, Maanshan, ChinaDepartment of Teacher's Education, Maanshan Teachers College, Maanshan, ChinaSchool of Business/School of Foreign Languages/Office of President, Anhui University of Technology, Maanshan, ChinaSchool of Business/School of Foreign Languages/Office of President, Anhui University of Technology, Maanshan, ChinaMass communication in the We Media era has redefined China's rural virtual community and transformed the representation of the female body in the countryside. Using research methods such as literature review, case studies, and content analysis, this study adopts perspectives from the sociology of the body and feminist media studies to explore how female microcelebrities and social media influencers (SMIs) use their bodies to present authentic rural life. The research highlights their significant roles in marketing the countryside, fostering idyllic imaginations for mass audiences, and supporting rural revitalization. Focusing on prominent examples such as Li Ziqi, we argue that female microcelebrities endorsed by both the state and netizens contribute to rural marketing by promoting web traffic, agricultural products, and stronger idyllic imagery, thereby advancing China's rural revitalization efforts.https://www.frontiersin.org/articles/10.3389/fcomm.2024.1489893/fullmobile short videosChinese countrysideWe mediafemale microcelebritiesLi Ziqibody performance |
| spellingShingle | Maichi Match Chen Yan Dong Jun Zhang Guichun Qu Zonglin Sun Yanmei Jiang Guili Hu Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside Frontiers in Communication mobile short videos Chinese countryside We media female microcelebrities Li Ziqi body performance |
| title | Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside |
| title_full | Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside |
| title_fullStr | Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside |
| title_full_unstemmed | Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside |
| title_short | Body exhibition or idyllic imagination? Female microcelebrities in mobile short videos depicting the Chinese countryside |
| title_sort | body exhibition or idyllic imagination female microcelebrities in mobile short videos depicting the chinese countryside |
| topic | mobile short videos Chinese countryside We media female microcelebrities Li Ziqi body performance |
| url | https://www.frontiersin.org/articles/10.3389/fcomm.2024.1489893/full |
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