Afraid of repeated infections? The influence of social comparative tendency on tourism satisfaction in the post-COVID-19 era: the mediation role of counterfactual thinking and the moderation role of risk perception
In this paper, the roles of upward counterfactual thinking and their perception of COVID-19 risk in the influence of social comparison tendency on travel satisfaction was investigated. The study follows the design of 3 (social comparison tendency: high, low and medium) by 2 (perceived risk degree of...
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Main Authors: | Yibo Xie, Wenbin Ma, Lu Wu |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2025-12-01
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Series: | Cogent Social Sciences |
Subjects: | |
Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2448600 |
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