ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-11-01
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| Series: | RAUSP Management Journal |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAUSP-10-2023-275/full/pdf |
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| _version_ | 1846127656254308352 |
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| author | Mário Duarte Dos Santos Machado Paulo Henrique Bertucci Ramos |
| author_facet | Mário Duarte Dos Santos Machado Paulo Henrique Bertucci Ramos |
| author_sort | Mário Duarte Dos Santos Machado |
| collection | DOAJ |
| format | Article |
| id | doaj-art-3d0b2c064b3d4503bb67a134b9092e2f |
| institution | Kabale University |
| issn | 2531-0488 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | RAUSP Management Journal |
| spelling | doaj-art-3d0b2c064b3d4503bb67a134b9092e2f2024-12-11T12:21:08ZengEmerald PublishingRAUSP Management Journal2531-04882023-11-0158436336910.1108/RAUSP-10-2023-275ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategiesMário Duarte Dos Santos Machado0Paulo Henrique Bertucci Ramos1Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo (USP), Sao Paulo, BrazilCentro de Ciências da Natureza (CCN), Universidade Federal de São Carlos (UFSCar), Buri, Brazilhttps://www.emerald.com/insight/content/doi/10.1108/RAUSP-10-2023-275/full/pdf |
| spellingShingle | Mário Duarte Dos Santos Machado Paulo Henrique Bertucci Ramos ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies RAUSP Management Journal |
| title | ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies |
| title_full | ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies |
| title_fullStr | ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies |
| title_full_unstemmed | ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies |
| title_short | ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies |
| title_sort | thinkbox consumer buying behavior ipma the technique that deepens the analysis and suggests management strategies |
| url | https://www.emerald.com/insight/content/doi/10.1108/RAUSP-10-2023-275/full/pdf |
| work_keys_str_mv | AT marioduartedossantosmachado thinkboxconsumerbuyingbehavioripmathetechniquethatdeepenstheanalysisandsuggestsmanagementstrategies AT paulohenriquebertucciramos thinkboxconsumerbuyingbehavioripmathetechniquethatdeepenstheanalysisandsuggestsmanagementstrategies |