The use of virtual currencies in microtransactions as a predatory monetization tool
Microtransactions increase the possibility of charging individual players an amount significantly higher than the average premium price of the complete game. A large number of publishers also use a special currency created solely for the purpose of paying microtransactions in that video game. Such c...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2024-01-01
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| Series: | Megatrend Revija |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2024/1820-31592401053T.pdf |
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| _version_ | 1841554170755153920 |
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| author | Tomić Nenad Aleksić Dušan |
| author_facet | Tomić Nenad Aleksić Dušan |
| author_sort | Tomić Nenad |
| collection | DOAJ |
| description | Microtransactions increase the possibility of charging individual players an amount significantly higher than the average premium price of the complete game. A large number of publishers also use a special currency created solely for the purpose of paying microtransactions in that video game. Such currency is called virtual currency and as a rule it only works in a closed community formed around a specific video game. The topic of this paper is the use of virtual currencies in video games as a tool for performing microtransactions. The aim of the paper is to point out the negative aspects of this aggressive form of monetization in video games and to reveal approaches for avoiding it. Virtual currencies are the most refined tool of aggressive monetization, because their application is the easiest way to achieve the unfair practices, which makes publishers earn more money for the content offered. The key to the sustainable use of virtual currencies in video games is a balance between the efforts of gamers and publishers. |
| format | Article |
| id | doaj-art-3c9a645f79b04e92ab9db65e9388f8d1 |
| institution | Kabale University |
| issn | 1820-3159 2560-3329 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University Dzon Nezbit |
| record_format | Article |
| series | Megatrend Revija |
| spelling | doaj-art-3c9a645f79b04e92ab9db65e9388f8d12025-01-08T16:29:58ZengUniversity Dzon NezbitMegatrend Revija1820-31592560-33292024-01-01211536810.5937/MegRev2401053T1820-31592401053TThe use of virtual currencies in microtransactions as a predatory monetization toolTomić Nenad0https://orcid.org/0000-0003-1565-3197Aleksić Dušan1https://orcid.org/0009-0005-2814-4836University of Kragujevac, Faculty of Economics, Kragujevac, SerbiaCity Council, Kragujevac, SerbiaMicrotransactions increase the possibility of charging individual players an amount significantly higher than the average premium price of the complete game. A large number of publishers also use a special currency created solely for the purpose of paying microtransactions in that video game. Such currency is called virtual currency and as a rule it only works in a closed community formed around a specific video game. The topic of this paper is the use of virtual currencies in video games as a tool for performing microtransactions. The aim of the paper is to point out the negative aspects of this aggressive form of monetization in video games and to reveal approaches for avoiding it. Virtual currencies are the most refined tool of aggressive monetization, because their application is the easiest way to achieve the unfair practices, which makes publishers earn more money for the content offered. The key to the sustainable use of virtual currencies in video games is a balance between the efforts of gamers and publishers.https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2024/1820-31592401053T.pdfvirtual moneyvirtual currenciesmicrotransactionin-game payments |
| spellingShingle | Tomić Nenad Aleksić Dušan The use of virtual currencies in microtransactions as a predatory monetization tool Megatrend Revija virtual money virtual currencies microtransaction in-game payments |
| title | The use of virtual currencies in microtransactions as a predatory monetization tool |
| title_full | The use of virtual currencies in microtransactions as a predatory monetization tool |
| title_fullStr | The use of virtual currencies in microtransactions as a predatory monetization tool |
| title_full_unstemmed | The use of virtual currencies in microtransactions as a predatory monetization tool |
| title_short | The use of virtual currencies in microtransactions as a predatory monetization tool |
| title_sort | use of virtual currencies in microtransactions as a predatory monetization tool |
| topic | virtual money virtual currencies microtransaction in-game payments |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2024/1820-31592401053T.pdf |
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