THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE
This study is devoted to the development of the author’s method “The Matrix of Cognitive Filters” (MCF). It is used to model the process of inferring the meaning of creative elements (linguocreatemes) in multimodal online discourse. To accomplish this task, key cognitive mechanisms for generating t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Volgograd State University
2024-11-01
|
| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/archive-en/930-science-journal-of-volsu-linguistics-2024-vol-23-no-5/modelling-parametres-of-the-text-for-the-development-of-artificial-intelligence-systems/2832-taymour-m-p-the-matrix-of-cognitive-filters-as-a-tool-for-the-analysis-of-linguocreatemes-in-modern-english-discourse |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841545647805693952 |
|---|---|
| author | Maria P. Taymour |
| author_facet | Maria P. Taymour |
| author_sort | Maria P. Taymour |
| collection | DOAJ |
| description | This study is devoted to the development of the author’s method “The Matrix of Cognitive Filters” (MCF). It is used to model the process of inferring the meaning of creative elements (linguocreatemes) in multimodal
online discourse. To accomplish this task, key cognitive mechanisms for generating the meaning of linguocreatemes were identified and researched. These are banner blindness, evaluative categorization and conceptualization, (de)compression of information and profiling, conceptual metaphor, conceptual metaphtonymy, and conceptual
integration. Monomodal verbal and multimodal linguocreatemes (more than 18,000 units) were selected with a continuous sampling method from English-language Internet resources, visual and verbal corpora. Theoretical
analysis showed that the MCF can be used to model the overall ability of a linguocreateme to initiate cognitive resonance in a recipient. This method also allows for the collection of data on the probabilistic prediction of the
level of cognitive resonance and positive or negative dissonance in an addressee. The empirical data obtained during a practical linguistic-cognitive experiment among English-speaking respondents from across countries confirmed the theoretical results of the study. The participants had to infer the general meanings of several multimodal linguocreatemes in accordance with the MCF. The experiment confirmed the feasibility of using this method to assess the occurrence of cognitive resonance, positive or negative dissonance, as well as obtaining additional data on the recipient’s reactions to different linguocreatemes in English online discourse. |
| format | Article |
| id | doaj-art-3c2808e95e38446a96d78000a81a44f3 |
| institution | Kabale University |
| issn | 1998-9911 2409-1979 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Volgograd State University |
| record_format | Article |
| series | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| spelling | doaj-art-3c2808e95e38446a96d78000a81a44f32025-01-11T19:43:45ZengVolgograd State UniversityVestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie1998-99112409-19792024-11-0123518619610.15688/jvolsu2.2024.5.15THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSEMaria P. Taymour0https://orcid.org/0000-0001-6033-0034Plekhanov Russian University of Economics, Moscow, RussiaThis study is devoted to the development of the author’s method “The Matrix of Cognitive Filters” (MCF). It is used to model the process of inferring the meaning of creative elements (linguocreatemes) in multimodal online discourse. To accomplish this task, key cognitive mechanisms for generating the meaning of linguocreatemes were identified and researched. These are banner blindness, evaluative categorization and conceptualization, (de)compression of information and profiling, conceptual metaphor, conceptual metaphtonymy, and conceptual integration. Monomodal verbal and multimodal linguocreatemes (more than 18,000 units) were selected with a continuous sampling method from English-language Internet resources, visual and verbal corpora. Theoretical analysis showed that the MCF can be used to model the overall ability of a linguocreateme to initiate cognitive resonance in a recipient. This method also allows for the collection of data on the probabilistic prediction of the level of cognitive resonance and positive or negative dissonance in an addressee. The empirical data obtained during a practical linguistic-cognitive experiment among English-speaking respondents from across countries confirmed the theoretical results of the study. The participants had to infer the general meanings of several multimodal linguocreatemes in accordance with the MCF. The experiment confirmed the feasibility of using this method to assess the occurrence of cognitive resonance, positive or negative dissonance, as well as obtaining additional data on the recipient’s reactions to different linguocreatemes in English online discourse.https://l.jvolsu.com/index.php/en/archive-en/930-science-journal-of-volsu-linguistics-2024-vol-23-no-5/modelling-parametres-of-the-text-for-the-development-of-artificial-intelligence-systems/2832-taymour-m-p-the-matrix-of-cognitive-filters-as-a-tool-for-the-analysis-of-linguocreatemes-in-modern-english-discoursematrix of cognitive filterslinguocreatemecognitive mechanismcategorizationmetaphormetaphtonymyintegration |
| spellingShingle | Maria P. Taymour THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie matrix of cognitive filters linguocreateme cognitive mechanism categorization metaphor metaphtonymy integration |
| title | THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE |
| title_full | THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE |
| title_fullStr | THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE |
| title_full_unstemmed | THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE |
| title_short | THE MATRIX OF COGNITIVE FILTERS AS A TOOL FOR THE ANALYSIS OF LINGUOCREATEMES IN MODERN ENGLISH DISCOURSE |
| title_sort | matrix of cognitive filters as a tool for the analysis of linguocreatemes in modern english discourse |
| topic | matrix of cognitive filters linguocreateme cognitive mechanism categorization metaphor metaphtonymy integration |
| url | https://l.jvolsu.com/index.php/en/archive-en/930-science-journal-of-volsu-linguistics-2024-vol-23-no-5/modelling-parametres-of-the-text-for-the-development-of-artificial-intelligence-systems/2832-taymour-m-p-the-matrix-of-cognitive-filters-as-a-tool-for-the-analysis-of-linguocreatemes-in-modern-english-discourse |
| work_keys_str_mv | AT mariaptaymour thematrixofcognitivefiltersasatoolfortheanalysisoflinguocreatemesinmodernenglishdiscourse AT mariaptaymour matrixofcognitivefiltersasatoolfortheanalysisoflinguocreatemesinmodernenglishdiscourse |