The Role of Media Diplomacy in Shaping the State’s International Image
The article attempts to determine the role of media diplomacy in shaping the state's image in the international arena. Media diplomacy under the conditions of globalization transformed geopolitical relations and changed the hierarchical system of foreign policy decision-making, highlighting...
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| Format: | Article |
| Language: | English |
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Państwowa Akademia Nauk Stosowanych w Chełmie
2024-11-01
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| Series: | Language, Culture, Politics |
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| Online Access: | https://lcpijournal.panschelm.edu.pl/index.php/lcpi/article/view/58 |
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| author | Valentyna Yemets |
| author_facet | Valentyna Yemets |
| author_sort | Valentyna Yemets |
| collection | DOAJ |
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The article attempts to determine the role of media diplomacy in shaping the state's image in the international arena.
Media diplomacy under the conditions of globalization transformed geopolitical relations and changed the hierarchical system of foreign policy decision-making, highlighting the competition among states for the opportunity to influence public opinion. The information policy of the state involves not only the dissemination of positive information about it in the international information space, but also the integration of politicians, state government structures, non-state actors, famous personalities, and opinion leaders into the brand management system of the state's national policy. At the same time, the use of social media platforms in the implementation of diplomatic activities has led to the fact that any user of a social network today is not only a consumer of information, but also a direct supplier and distributor of it, meaning they have the opportunity to influence the adoption of certain decisions at the state level and shape in this way the image of the state. The article analyzes the use of media diplomacy mechanisms in the formation of Ukraine's image, identifies positive and negative aspects, and discusses prospects for its development.
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| format | Article |
| id | doaj-art-3c0f7210dc1c4d42b5cd749b24d46704 |
| institution | Kabale University |
| issn | 2450-3576 2719-3217 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Państwowa Akademia Nauk Stosowanych w Chełmie |
| record_format | Article |
| series | Language, Culture, Politics |
| spelling | doaj-art-3c0f7210dc1c4d42b5cd749b24d467042024-12-30T15:55:39ZengPaństwowa Akademia Nauk Stosowanych w ChełmieLanguage, Culture, Politics2450-35762719-32172024-11-01110.54515/lcp.2024.1.133-145The Role of Media Diplomacy in Shaping the State’s International ImageValentyna Yemets0https://orcid.org/0000-0002-6988-6909National Aviation University The article attempts to determine the role of media diplomacy in shaping the state's image in the international arena. Media diplomacy under the conditions of globalization transformed geopolitical relations and changed the hierarchical system of foreign policy decision-making, highlighting the competition among states for the opportunity to influence public opinion. The information policy of the state involves not only the dissemination of positive information about it in the international information space, but also the integration of politicians, state government structures, non-state actors, famous personalities, and opinion leaders into the brand management system of the state's national policy. At the same time, the use of social media platforms in the implementation of diplomatic activities has led to the fact that any user of a social network today is not only a consumer of information, but also a direct supplier and distributor of it, meaning they have the opportunity to influence the adoption of certain decisions at the state level and shape in this way the image of the state. The article analyzes the use of media diplomacy mechanisms in the formation of Ukraine's image, identifies positive and negative aspects, and discusses prospects for its development. https://lcpijournal.panschelm.edu.pl/index.php/lcpi/article/view/58media diplomacystate imagesocial networkstoolsmechanismsdiplomacy |
| spellingShingle | Valentyna Yemets The Role of Media Diplomacy in Shaping the State’s International Image Language, Culture, Politics media diplomacy state image social networks tools mechanisms diplomacy |
| title | The Role of Media Diplomacy in Shaping the State’s International Image |
| title_full | The Role of Media Diplomacy in Shaping the State’s International Image |
| title_fullStr | The Role of Media Diplomacy in Shaping the State’s International Image |
| title_full_unstemmed | The Role of Media Diplomacy in Shaping the State’s International Image |
| title_short | The Role of Media Diplomacy in Shaping the State’s International Image |
| title_sort | role of media diplomacy in shaping the state s international image |
| topic | media diplomacy state image social networks tools mechanisms diplomacy |
| url | https://lcpijournal.panschelm.edu.pl/index.php/lcpi/article/view/58 |
| work_keys_str_mv | AT valentynayemets theroleofmediadiplomacyinshapingthestatesinternationalimage AT valentynayemets roleofmediadiplomacyinshapingthestatesinternationalimage |