A methodology for assessing and managing university awareness in the digital environment: A case of Russia’s federal districts
In the context of digitalization, a strong image of a university based on values, mission and unique features is a key factor influencing popularity in cyberspace. The article develops a methodology for assessing university awareness in the digital environment and determining its reputation through...
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Main Authors: | Aliya A. Gataullina, Alina F. Garyaeva, Alina A. Zyabbarova |
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Format: | Article |
Language: | English |
Published: |
Ural State University of Economics
2025-01-01
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Series: | Управленец |
Subjects: | |
Online Access: | https://upravlenets.usue.ru/en/issues-2024/1716 |
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