Identifying the Fields and Mechanisms of Value Co-creation in Foreign Language Institutions Using Fuzzy DEMATEL Ranking Approach (Case Study: Tehran, Iran)
Objective: The emerging concept of value co-creation marketing as a new paradigm; is a shift from an organization-based perspective to a more moderate perspective upon interactions among the organization, customers, and value co-creation experience leading to frequent mutual interaction. Co-creation...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Hormozgan
2023-12-01
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| Series: | Iranian Journal of Educational Research |
| Subjects: | |
| Online Access: | http://ijer.hormozgan.ac.ir/article-1-63-en.pdf |
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