MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER
This study investigates the effects of the Fear Of Missing Out (FOMO) and Impulsive buying constructs on buyer's remorse, employing moderating variables such as conformity consumption and Celebrity Worship among users of SBT K-pop (sell-buy-trade) accounts on Twitter. The research utilizes dat...
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| Format: | Article |
| Language: | English |
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Institut Teknologi dan Bisnis Asia Malang
2024-11-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
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| Online Access: | http://jibeka.asia.ac.id/index.php/jibeka/article/view/2042 |
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| _version_ | 1846171325538762752 |
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| author | Fitri Rizky Amellia Usman Usman |
| author_facet | Fitri Rizky Amellia Usman Usman |
| author_sort | Fitri Rizky Amellia |
| collection | DOAJ |
| description |
This study investigates the effects of the Fear Of Missing Out (FOMO) and Impulsive buying constructs on buyer's remorse, employing moderating variables such as conformity consumption and Celebrity Worship among users of SBT K-pop (sell-buy-trade) accounts on Twitter. The research utilizes data from 201 samples collected through questionnaires distributed via various social media platforms, including Twitter, Line, and WhatsApp. The study demonstrates that the constructs of Conformity Consumption and Celebrity Worship can serve as moderators in the prediction model of SBT K-pop buyers' remorse on Twitter. The relationships between these constructs were analyzed using the Smart PLS program with bootstrapping techniques.
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| format | Article |
| id | doaj-art-37dacc8b1c1e4e4aa73b5090d38ad0d1 |
| institution | Kabale University |
| issn | 0126-1258 2620-875X |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj-art-37dacc8b1c1e4e4aa73b5090d38ad0d12024-11-11T01:02:23ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia0126-12582620-875X2024-11-0118310.32815/jibeka.v18i3.2042MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTERFitri Rizky Amellia0Usman Usman1Dian Nuswantoro UniversityUniversitas Dian Nuswantoro This study investigates the effects of the Fear Of Missing Out (FOMO) and Impulsive buying constructs on buyer's remorse, employing moderating variables such as conformity consumption and Celebrity Worship among users of SBT K-pop (sell-buy-trade) accounts on Twitter. The research utilizes data from 201 samples collected through questionnaires distributed via various social media platforms, including Twitter, Line, and WhatsApp. The study demonstrates that the constructs of Conformity Consumption and Celebrity Worship can serve as moderators in the prediction model of SBT K-pop buyers' remorse on Twitter. The relationships between these constructs were analyzed using the Smart PLS program with bootstrapping techniques. http://jibeka.asia.ac.id/index.php/jibeka/article/view/2042Fear of Missing OutImpulsive BuyingBuyer remorseConformity ConsumptionCelebrity Worship |
| spellingShingle | Fitri Rizky Amellia Usman Usman MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER Jurnal Ilmiah Bisnis dan Ekonomi Asia Fear of Missing Out Impulsive Buying Buyer remorse Conformity Consumption Celebrity Worship |
| title | MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER |
| title_full | MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER |
| title_fullStr | MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER |
| title_full_unstemmed | MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER |
| title_short | MODERATING EFFECTS OF CONFORMITY CONSUMPTION AND CELEBRITY WORSHIP ON BUYER'S REMORSE SBT K-POP TWITTER |
| title_sort | moderating effects of conformity consumption and celebrity worship on buyer s remorse sbt k pop twitter |
| topic | Fear of Missing Out Impulsive Buying Buyer remorse Conformity Consumption Celebrity Worship |
| url | http://jibeka.asia.ac.id/index.php/jibeka/article/view/2042 |
| work_keys_str_mv | AT fitririzkyamellia moderatingeffectsofconformityconsumptionandcelebrityworshiponbuyersremorsesbtkpoptwitter AT usmanusman moderatingeffectsofconformityconsumptionandcelebrityworshiponbuyersremorsesbtkpoptwitter |