Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-products

Nutritional bars have become popular functional foods, offering both convenience and health benefits. This overview examines nutritional bars incorporating aronia by-products, focusing on their nutritional composition, health benefits, consumer perceptions, and sustainability implications. Aronia me...

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Main Authors: Bogdan Constantin BRATOSIN, Antonia Cristina Maria ODAGIU, Sorina DÂRJAN, Adrian MARTĂU, Dan Cristian VODNAR
Format: Article
Language:English
Published: AcademicPres 2024-11-01
Series:Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology
Subjects:
Online Access:https://journals.usamvcluj.ro/index.php/fst/article/view/14984
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author Bogdan Constantin BRATOSIN
Antonia Cristina Maria ODAGIU
Sorina DÂRJAN
Adrian MARTĂU
Dan Cristian VODNAR
author_facet Bogdan Constantin BRATOSIN
Antonia Cristina Maria ODAGIU
Sorina DÂRJAN
Adrian MARTĂU
Dan Cristian VODNAR
author_sort Bogdan Constantin BRATOSIN
collection DOAJ
description Nutritional bars have become popular functional foods, offering both convenience and health benefits. This overview examines nutritional bars incorporating aronia by-products, focusing on their nutritional composition, health benefits, consumer perceptions, and sustainability implications. Aronia melanocarpa, is noted for its high antioxidant content, including anthocyanins, flavonoids, and phenolic acids, which effectively reduce oxidative stress and cellular damage. Consumer acceptance of aronia-based nutritional bars is influenced by perceived health benefits, taste, ingredient transparency, and sustainability. A study conducted between February and May 2024 used a 24-item survey to investigate consumer perceptions of aronia-based nutritional bars among 384 residents of Cluj-Napoca and nearby villages. The survey covered demographics, knowledge of protein and aronia bars, consumer perceptions, and general views on aronia bars. The study found that the most important factor for consumers was the perceived positive effect of aronia-based protein bars in managing protein deficiency. The findings suggest that increasing product availability and addressing informational gaps could enhance market acceptance and meet consumer demand in Romania.
format Article
id doaj-art-37d6543c85844f1fbeceac1a78b63c6f
institution Kabale University
issn 2344-2344
2344-5300
language English
publishDate 2024-11-01
publisher AcademicPres
record_format Article
series Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology
spelling doaj-art-37d6543c85844f1fbeceac1a78b63c6f2024-11-29T10:38:34ZengAcademicPresBulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology2344-23442344-53002024-11-01812355010.15835/buasvmcn-fst:2024.002414984Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-productsBogdan Constantin BRATOSIN0Antonia Cristina Maria ODAGIU1Sorina DÂRJAN2Adrian MARTĂU3Dan Cristian VODNAR4Faculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Mănăștur St., No. 3-5, Cluj-Napoca, Cluj County, 400372 RomaniaFaculty of Agriculture, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Mănăștur St., No. 3-5, Cluj-Napoca, Cluj County, 400372 RomaniaThe Teacher Training Department, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Mănăștur St., No. 3-5, Cluj-Napoca, Cluj County, 400372 RomaniaFaculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Mănăștur St., No. 3-5, Cluj-Napoca, Cluj County, 400372 RomaniaFaculty of Food Science and Technology, University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca, Mănăștur St., No. 3-5, Cluj-Napoca, Cluj County, 400372 RomaniaNutritional bars have become popular functional foods, offering both convenience and health benefits. This overview examines nutritional bars incorporating aronia by-products, focusing on their nutritional composition, health benefits, consumer perceptions, and sustainability implications. Aronia melanocarpa, is noted for its high antioxidant content, including anthocyanins, flavonoids, and phenolic acids, which effectively reduce oxidative stress and cellular damage. Consumer acceptance of aronia-based nutritional bars is influenced by perceived health benefits, taste, ingredient transparency, and sustainability. A study conducted between February and May 2024 used a 24-item survey to investigate consumer perceptions of aronia-based nutritional bars among 384 residents of Cluj-Napoca and nearby villages. The survey covered demographics, knowledge of protein and aronia bars, consumer perceptions, and general views on aronia bars. The study found that the most important factor for consumers was the perceived positive effect of aronia-based protein bars in managing protein deficiency. The findings suggest that increasing product availability and addressing informational gaps could enhance market acceptance and meet consumer demand in Romania.https://journals.usamvcluj.ro/index.php/fst/article/view/14984correlations; expectations; multi exploratory analysis; perceptions; survey.
spellingShingle Bogdan Constantin BRATOSIN
Antonia Cristina Maria ODAGIU
Sorina DÂRJAN
Adrian MARTĂU
Dan Cristian VODNAR
Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-products
Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca: Food Science and Technology
correlations; expectations; multi exploratory analysis; perceptions; survey.
title Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-products
title_full Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-products
title_fullStr Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-products
title_full_unstemmed Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-products
title_short Consumers Perception on Nutritional Bars. A Case Study: Nutritional Bars Based on Aronia By-products
title_sort consumers perception on nutritional bars a case study nutritional bars based on aronia by products
topic correlations; expectations; multi exploratory analysis; perceptions; survey.
url https://journals.usamvcluj.ro/index.php/fst/article/view/14984
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