Text mining social media for competitive analysis
Social media are utilised widely. Companies increasingly use social media to communicate and interact with customers. Much information is thereby generated and is available to everybody, including competitors. Firms need to analyse what their customers say and interact with them. Using text mini...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2015-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/761/1268 |
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