Street-art as a tool branding urban space (on the example of Ekaterinburg)
The modern social context is such that it requires cities to define their own identity and uniqueness, which will further contribute to the growth of competitiveness, tourist and economic attractiveness. The basis for the formation of a city's identity is its brand and the process of its format...
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| Format: | Article |
| Language: | English |
| Published: |
Ekaterinburg Academy of Contemporary Art
2023-12-01
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| Series: | Управление культурой |
| Subjects: | |
| Online Access: | https://managing-culture.eaca.ru/archive/2023/4/4 |
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