THE ROLE OF ENTREPRENEURIAL MINDSET IN DRIVING INVESTMENT IN SELF-DEVELOPMENT THROUGH ONLINE COURSE

This study investigates the impact of the entrepreneurial mindset on purchasing behavior, specifically focusing on investing people for online self-development courses. Using logistic regression analysis, the study examines how different entrepreneurial traits impact consumers' decisions to in...

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Bibliographic Details
Main Authors: Serhat Demir, Ayse Kilic
Format: Article
Language:English
Published: Editura Universitatii Agora 2024-12-01
Series:Agora International Journal of Economical Sciences
Online Access:https://univagora.ro/jour/index.php/aijes/article/view/6943
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