The Impact of Business Analytics on Collaborative Advantage: the mediating role of managing transaction costs
The objective of the research was to verify the existence of the mediating role of Transaction Cost Management (TCM) in the relationship between Business Analytics (BA) and Collaborative Advantage (CA). Based on a quantitative approach, it was found that there is a partial mediation exercised by the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
FUCAPE Business School
2022-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123070168004 |
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