A strategy of development based on innovation
Petzl is a company located in the Grenoble region, in the northern French Alps. Its activity is centred on the production of equipment for mountain sports. Today, the company is an eminent international PMI (small and medium-sized industry) in the industry of sports items, carrying a range of produc...
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| Format: | Article |
| Language: | English |
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Institut de Géographie Alpine
2013-01-01
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| Series: | Revue de Géographie Alpine |
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| Online Access: | https://journals.openedition.org/rga/1931 |
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| author | Pierre-Olaf Schut |
| author_facet | Pierre-Olaf Schut |
| author_sort | Pierre-Olaf Schut |
| collection | DOAJ |
| description | Petzl is a company located in the Grenoble region, in the northern French Alps. Its activity is centred on the production of equipment for mountain sports. Today, the company is an eminent international PMI (small and medium-sized industry) in the industry of sports items, carrying a range of products such as frontal lamps, climbing harnesses and mechanical machines securing rope ascents. It used to be a simple family business offering traditionally-made articles for speleology. The present monograph shows the evolution of its activity under the continued management of Paul Petzl. We hypothesize that the latter launched and perpetuated a growth dynamics thanks to the cultivation of the craftsmanship and values inherited from his father’s company: quality design and total dedication to the users’ safety. The development of the company is mainly established on diversifying its production from speleology to skiing, hiking, climbing, and various other mountain sports which became popular along the years. The success of the company expanding market is due to its capacity to innovate and to offer equipments better adapted to the followers’ needs, especially with regard to safety, a value which transcends all practices and which is the highlight of the company’s identity. |
| format | Article |
| id | doaj-art-360285b1a85b413d83f806f938c0dfcb |
| institution | Kabale University |
| issn | 0035-1121 1760-7426 |
| language | English |
| publishDate | 2013-01-01 |
| publisher | Institut de Géographie Alpine |
| record_format | Article |
| series | Revue de Géographie Alpine |
| spelling | doaj-art-360285b1a85b413d83f806f938c0dfcb2025-01-10T15:56:02ZengInstitut de Géographie AlpineRevue de Géographie Alpine0035-11211760-74262013-01-01100310.4000/rga.1931A strategy of development based on innovationPierre-Olaf SchutPetzl is a company located in the Grenoble region, in the northern French Alps. Its activity is centred on the production of equipment for mountain sports. Today, the company is an eminent international PMI (small and medium-sized industry) in the industry of sports items, carrying a range of products such as frontal lamps, climbing harnesses and mechanical machines securing rope ascents. It used to be a simple family business offering traditionally-made articles for speleology. The present monograph shows the evolution of its activity under the continued management of Paul Petzl. We hypothesize that the latter launched and perpetuated a growth dynamics thanks to the cultivation of the craftsmanship and values inherited from his father’s company: quality design and total dedication to the users’ safety. The development of the company is mainly established on diversifying its production from speleology to skiing, hiking, climbing, and various other mountain sports which became popular along the years. The success of the company expanding market is due to its capacity to innovate and to offer equipments better adapted to the followers’ needs, especially with regard to safety, a value which transcends all practices and which is the highlight of the company’s identity.https://journals.openedition.org/rga/1931innovationindustry of sports articlescompanyPetzlspeleologyclimbing |
| spellingShingle | Pierre-Olaf Schut A strategy of development based on innovation Revue de Géographie Alpine innovation industry of sports articles company Petzl speleology climbing |
| title | A strategy of development based on innovation |
| title_full | A strategy of development based on innovation |
| title_fullStr | A strategy of development based on innovation |
| title_full_unstemmed | A strategy of development based on innovation |
| title_short | A strategy of development based on innovation |
| title_sort | strategy of development based on innovation |
| topic | innovation industry of sports articles company Petzl speleology climbing |
| url | https://journals.openedition.org/rga/1931 |
| work_keys_str_mv | AT pierreolafschut astrategyofdevelopmentbasedoninnovation AT pierreolafschut strategyofdevelopmentbasedoninnovation |