MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO

MADONNA’S FOUR-DECADE INFLUENCE: BRAND STRATEGY AND GLOBAL IMPACT OF THE CELEBRATION TOUR RIO DE JANEIRO

Madonna, a well-known musician and entertainer who has remained at the top of her game for over 40 years, is also a marketing and brand strategist. This research explores the evolution of global perceptions around her brand following her 2024 Celebration Tour, culminating in a record-breaking closin...

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Bibliographic Details
Main Authors: Pedro BELTRÁN CUERVO, Cecilia VALLEJOS PARÁS
Format: Article
Language:English
Published: University of Bucharest Publishing House 2024-12-01
Series:Styles of Communication
Subjects:
brand perception
brand image
brand equity
madonna’s influence
online music communities.
Online Access:https://drive.google.com/file/d/1MHo9V66qg5kltDZTvWQyRg99NuylKIhl/view
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