Privacy and pubblicità

Berlusconi’s 1994 campaign video, recorded in an improvised studio, staged a domestic setting to project his political persona. By 2023, as his influence waned, his private life became fodder for social media, transforming intimacy into a public spectacle. The shifting nature of these spaces speaks...

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Main Author: Davide Tommaso Ferrando
Format: Article
Language:English
Published: Ediciones ARQ 2024-12-01
Series:ARQ
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author Davide Tommaso Ferrando
author_facet Davide Tommaso Ferrando
author_sort Davide Tommaso Ferrando
collection DOAJ
description Berlusconi’s 1994 campaign video, recorded in an improvised studio, staged a domestic setting to project his political persona. By 2023, as his influence waned, his private life became fodder for social media, transforming intimacy into a public spectacle. The shifting nature of these spaces speaks to the broader impact of digital media on the private interior, where the home itself has evolved into a post-domestic stage for public performance.
format Article
id doaj-art-35c47e55f27043c8a692de8bccd17d92
institution Kabale University
issn 0716-0852
0717-6996
language English
publishDate 2024-12-01
publisher Ediciones ARQ
record_format Article
series ARQ
spelling doaj-art-35c47e55f27043c8a692de8bccd17d922025-08-24T23:03:12ZengEdiciones ARQARQ0716-08520717-69962024-12-01118116123http://dx.doi.org/10.4067/S0717-69962024000300116Privacy and pubblicitàDavide Tommaso Ferrando0https://orcid.org/0000-0002-6974-3940Research fellow, Faculty of Design and Art, Free University of Bolzano, ItalyBerlusconi’s 1994 campaign video, recorded in an improvised studio, staged a domestic setting to project his political persona. By 2023, as his influence waned, his private life became fodder for social media, transforming intimacy into a public spectacle. The shifting nature of these spaces speaks to the broader impact of digital media on the private interior, where the home itself has evolved into a post-domestic stage for public performance.mass mediatelevised speechpoliticsdomestic interiorpropagandarhetoriccollectivity + new media
spellingShingle Davide Tommaso Ferrando
Privacy and pubblicità
ARQ
mass media
televised speech
politics
domestic interior
propaganda
rhetoric
collectivity + new media
title Privacy and pubblicità
title_full Privacy and pubblicità
title_fullStr Privacy and pubblicità
title_full_unstemmed Privacy and pubblicità
title_short Privacy and pubblicità
title_sort privacy and pubblicita
topic mass media
televised speech
politics
domestic interior
propaganda
rhetoric
collectivity + new media
work_keys_str_mv AT davidetommasoferrando privacyandpubblicita