Enhancing learning in business development education through a method for engineering of digital innovation

Academic institutions are keen to integrate cutting-edge, innovative methodologies into curricula, notably through hands-on experiences. This paper introduces a study on a digital innovation engineering methodology applied in the Business Development Laboratory course. The approach provides students...

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Main Authors: Murad Huseynli, Udo Bub
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Education
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/2331186X.2024.2444816
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author Murad Huseynli
Udo Bub
author_facet Murad Huseynli
Udo Bub
author_sort Murad Huseynli
collection DOAJ
description Academic institutions are keen to integrate cutting-edge, innovative methodologies into curricula, notably through hands-on experiences. This paper introduces a study on a digital innovation engineering methodology applied in the Business Development Laboratory course. The approach provides students with a structured framework to navigate through the innovation process. It enhances the learning experience and bridges theory with practical application. Emphasizing a ‘fail early, fail often’ mentality, the methodology offers valuable feedback and enable students to pivot toward more promising ideas. Adopting a design science research (DSR) approach fosters continuous improvement and contributes to information systems and digital innovation knowledge and encourages to build tangible artifacts. The paper highlights the benefits of the methodology in an educational setting through conducted survey and observation, emphasizing its role in developing digital professionals ready for impactful contributions in the digital era.
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institution Kabale University
issn 2331-186X
language English
publishDate 2025-12-01
publisher Taylor & Francis Group
record_format Article
series Cogent Education
spelling doaj-art-34f9e32aab824b6b986d5a5959624b5a2025-01-13T15:46:39ZengTaylor & Francis GroupCogent Education2331-186X2025-12-0112110.1080/2331186X.2024.2444816Enhancing learning in business development education through a method for engineering of digital innovationMurad Huseynli0Udo Bub1Institute of Industry-Academia Innovation, Eötvös Loránd University, Budapest, HungaryInstitute of Industry-Academia Innovation, Eötvös Loránd University, Budapest, HungaryAcademic institutions are keen to integrate cutting-edge, innovative methodologies into curricula, notably through hands-on experiences. This paper introduces a study on a digital innovation engineering methodology applied in the Business Development Laboratory course. The approach provides students with a structured framework to navigate through the innovation process. It enhances the learning experience and bridges theory with practical application. Emphasizing a ‘fail early, fail often’ mentality, the methodology offers valuable feedback and enable students to pivot toward more promising ideas. Adopting a design science research (DSR) approach fosters continuous improvement and contributes to information systems and digital innovation knowledge and encourages to build tangible artifacts. The paper highlights the benefits of the methodology in an educational setting through conducted survey and observation, emphasizing its role in developing digital professionals ready for impactful contributions in the digital era.https://www.tandfonline.com/doi/10.1080/2331186X.2024.2444816Engineering EducationBusiness DevelopmentInnovation ManagementDesign Science ResearchProject-Based TeachingEntrepreneurship
spellingShingle Murad Huseynli
Udo Bub
Enhancing learning in business development education through a method for engineering of digital innovation
Cogent Education
Engineering Education
Business Development
Innovation Management
Design Science Research
Project-Based Teaching
Entrepreneurship
title Enhancing learning in business development education through a method for engineering of digital innovation
title_full Enhancing learning in business development education through a method for engineering of digital innovation
title_fullStr Enhancing learning in business development education through a method for engineering of digital innovation
title_full_unstemmed Enhancing learning in business development education through a method for engineering of digital innovation
title_short Enhancing learning in business development education through a method for engineering of digital innovation
title_sort enhancing learning in business development education through a method for engineering of digital innovation
topic Engineering Education
Business Development
Innovation Management
Design Science Research
Project-Based Teaching
Entrepreneurship
url https://www.tandfonline.com/doi/10.1080/2331186X.2024.2444816
work_keys_str_mv AT muradhuseynli enhancinglearninginbusinessdevelopmenteducationthroughamethodforengineeringofdigitalinnovation
AT udobub enhancinglearninginbusinessdevelopmenteducationthroughamethodforengineeringofdigitalinnovation