CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR

CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR

This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in ad...

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Bibliographic Details
Main Author: A. Timokhovich
Format: Article
Language:English
Published: Publishing House of the State University of Management 2017-02-01
Series:Вестник университета
Subjects:
confidence
communication channel
message
advertisement
media
consumer behavior
Online Access:https://vestnik.guu.ru/jour/article/view/624
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