The Impact of Website Design: Composition, usability, and amount of information, on brand competitiveness and customer satisfaction in China
The COVID-19 pandemic has significantly reshaped China’s social and economic landscape, accelerating the shift toward e-commerce and prompting traditional retailers to establish online platforms. This transition has intensified competition among online stores, necessitating that merchants enhance cu...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_04009.pdf |
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