The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia)
Global technological advancements accelerated the spread of Korean culture, creating the Korean Wave. K-pop music is in high demand by the Millennial generation, and fans are very enthusiastic about their idol group merchandise. Buying excessive K-pop merchandise can lead to consumptive behavior, s...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5479 |
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| author | Anggita Dini Fitria Sonja Andarini |
| author_facet | Anggita Dini Fitria Sonja Andarini |
| author_sort | Anggita Dini Fitria |
| collection | DOAJ |
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Global technological advancements accelerated the spread of Korean culture, creating the Korean Wave. K-pop music is in high demand by the Millennial generation, and fans are very enthusiastic about their idol group merchandise. Buying excessive K-pop merchandise can lead to consumptive behavior, such as impulse buying, which encourages hedonistic behavior in individuals. The shopping lifestyle also plays a role in this phenomenon. This study examines how hedonic shopping motivation and lifestyle affect impulse purchases of official K-pop merchandise (a study of the Monbebe community). This research methodology is quantitative research with a survey method. Samples were taken from the Monbebe community using non-probability sampling techniques with 100 respondents. Google Forms was used to collect data, and the multiple linear regression method was used to analyze it. The research findings show that impulse buying behavior is significantly and partially influenced by hedonic shopping motivation and shopping lifestyle when buying official K-pop merchandise.
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| format | Article |
| id | doaj-art-338d75a8bbc34744834f5c4690190df7 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-338d75a8bbc34744834f5c4690190df72025-01-09T16:02:46ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-01-018110.31538/iijse.v8i1.5479The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia)Anggita Dini Fitria0Sonja Andarini1Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, IndonesiaUniversitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia Global technological advancements accelerated the spread of Korean culture, creating the Korean Wave. K-pop music is in high demand by the Millennial generation, and fans are very enthusiastic about their idol group merchandise. Buying excessive K-pop merchandise can lead to consumptive behavior, such as impulse buying, which encourages hedonistic behavior in individuals. The shopping lifestyle also plays a role in this phenomenon. This study examines how hedonic shopping motivation and lifestyle affect impulse purchases of official K-pop merchandise (a study of the Monbebe community). This research methodology is quantitative research with a survey method. Samples were taken from the Monbebe community using non-probability sampling techniques with 100 respondents. Google Forms was used to collect data, and the multiple linear regression method was used to analyze it. The research findings show that impulse buying behavior is significantly and partially influenced by hedonic shopping motivation and shopping lifestyle when buying official K-pop merchandise. https://e-journal.uac.ac.id/index.php/iijse/article/view/5479Hedonic Shopping MotivationImpulsive BuyingMerchandise OfficialShopping Lifestyle |
| spellingShingle | Anggita Dini Fitria Sonja Andarini The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) Indonesian Interdisciplinary Journal of Sharia Economics Hedonic Shopping Motivation Impulsive Buying Merchandise Official Shopping Lifestyle |
| title | The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) |
| title_full | The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) |
| title_fullStr | The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) |
| title_full_unstemmed | The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) |
| title_short | The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) |
| title_sort | influence of hedonic shopping motivation and shopping lifestyle on impulsive buying in official k pop merchandise purchases a study on the monbebe community in indonesia |
| topic | Hedonic Shopping Motivation Impulsive Buying Merchandise Official Shopping Lifestyle |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/5479 |
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