DEVELOPMENT OF DIGITAL SALES CHANNELS OF BANKING PRODUCTS AND SERVICES
The article examines the main stages of the development of digital channels for the sale of banking products and services. In particular, such stages as traditional banking, development of digital channels, multi-channel service and dominance of digital sales channels are highlighted. At the stage o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. N. Karazin Kharkiv National University
2024-06-01
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| Series: | Соціальна економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/24111 |
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