Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models
The history of Hollywood runs in tandem with the history of technological development. However, the digital revolution has transformed the film and TV industry in ways never foreseen. Hollywood studios have been forced to respond to the uncertainty – and potential for profit – prompted by the popula...
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| Format: | Article |
| Language: | English |
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Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel
2012-06-01
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| Series: | Mise au Point |
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| Online Access: | https://journals.openedition.org/map/246 |
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| author | Alejandro Pardo |
| author_facet | Alejandro Pardo |
| author_sort | Alejandro Pardo |
| collection | DOAJ |
| description | The history of Hollywood runs in tandem with the history of technological development. However, the digital revolution has transformed the film and TV industry in ways never foreseen. Hollywood studios have been forced to respond to the uncertainty – and potential for profit – prompted by the popularity of the internet and the success of new digital platforms, especially among young people. Thus, Hollywood is standing at a new crossroads, charted by two basic movements: on the one hand, the emergence of new windows for the exploitation of audiovisual products (linked to “long tail” markets; on the other, the consolidation of new type of consumer, known collectively as the i-generation or net-generation. The two related questions in this regard are: What new consumer habits define this emerging viewer/audience profile? As a consequence, what business model will rule this new digital scenario? This article tries to respond to both questions, tracing the framework of present and future challenges facing the entertainment industry. First, I will examine the defining features of the emerging consumer profile and address the most significant elements of the new digital economy, epitomized by the ‘long tail market’ model. Secondly, I will describe the Hollywood reaction to this new digital scenario and discuss the business models adopted by major American studios in relation to the downloading of films and TV programs. Finally, I will make some concluding remarks to reframe the changing face of the entertainment industry and the search for the right business strategies. |
| format | Article |
| id | doaj-art-31ea21fb8c184b17aee84249643a9aef |
| institution | Kabale University |
| issn | 2261-9623 |
| language | English |
| publishDate | 2012-06-01 |
| publisher | Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel |
| record_format | Article |
| series | Mise au Point |
| spelling | doaj-art-31ea21fb8c184b17aee84249643a9aef2024-12-09T15:59:19ZengAssociation Française des Enseignants et Chercheurs en Cinéma et AudiovisuelMise au Point2261-96232012-06-01410.4000/map.246Hollywood and the Digital Revolution: New Consumers, New Markets, New Business ModelsAlejandro PardoThe history of Hollywood runs in tandem with the history of technological development. However, the digital revolution has transformed the film and TV industry in ways never foreseen. Hollywood studios have been forced to respond to the uncertainty – and potential for profit – prompted by the popularity of the internet and the success of new digital platforms, especially among young people. Thus, Hollywood is standing at a new crossroads, charted by two basic movements: on the one hand, the emergence of new windows for the exploitation of audiovisual products (linked to “long tail” markets; on the other, the consolidation of new type of consumer, known collectively as the i-generation or net-generation. The two related questions in this regard are: What new consumer habits define this emerging viewer/audience profile? As a consequence, what business model will rule this new digital scenario? This article tries to respond to both questions, tracing the framework of present and future challenges facing the entertainment industry. First, I will examine the defining features of the emerging consumer profile and address the most significant elements of the new digital economy, epitomized by the ‘long tail market’ model. Secondly, I will describe the Hollywood reaction to this new digital scenario and discuss the business models adopted by major American studios in relation to the downloading of films and TV programs. Finally, I will make some concluding remarks to reframe the changing face of the entertainment industry and the search for the right business strategies.https://journals.openedition.org/map/246HollywoodLong Tail Theoryonline distributionbusiness models |
| spellingShingle | Alejandro Pardo Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models Mise au Point Hollywood Long Tail Theory online distribution business models |
| title | Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models |
| title_full | Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models |
| title_fullStr | Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models |
| title_full_unstemmed | Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models |
| title_short | Hollywood and the Digital Revolution: New Consumers, New Markets, New Business Models |
| title_sort | hollywood and the digital revolution new consumers new markets new business models |
| topic | Hollywood Long Tail Theory online distribution business models |
| url | https://journals.openedition.org/map/246 |
| work_keys_str_mv | AT alejandropardo hollywoodandthedigitalrevolutionnewconsumersnewmarketsnewbusinessmodels |