Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User Study

External human-machine interfaces (eHMIs) are expected to improve pedestrian interactions with automated vehicles (AVs) and foster greater social acceptance. While earlier research has primarily focused on refining eHMI designs by examining different modalities and color preferences, determining the...

Full description

Saved in:
Bibliographic Details
Main Authors: Nianzhao Zheng, Jialong Li, Yan Zhang, Kenji Tei
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10829614/
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1841533395326205952
author Nianzhao Zheng
Jialong Li
Yan Zhang
Kenji Tei
author_facet Nianzhao Zheng
Jialong Li
Yan Zhang
Kenji Tei
author_sort Nianzhao Zheng
collection DOAJ
description External human-machine interfaces (eHMIs) are expected to improve pedestrian interactions with automated vehicles (AVs) and foster greater social acceptance. While earlier research has primarily focused on refining eHMI designs by examining different modalities and color preferences, determining the most effective eHMI location on vehicles remains a significant challenge. Although some studies have started investigating various eHMI display locations, a comprehensive analysis of factors related to vehicle type and eHMI location that affect pedestrian preferences remains insufficient. To address this gap, we conducted a Virtual Reality user study to evaluate pedestrian responses to different AVs equipped with eHMIs positioned in various locations. Our results indicate that pedestrians perceive larger vehicles as less safe, yet the increased visibility provided by longer light bands on these vehicles influences their crossing decisions. Furthermore, the location and height of the eHMI in relation to eye level are critical, as improper positioning can reduce its visibility, leading to a negative impression among participants.
format Article
id doaj-art-31e8f66abfee401b854af3d8446170ff
institution Kabale University
issn 2169-3536
language English
publishDate 2025-01-01
publisher IEEE
record_format Article
series IEEE Access
spelling doaj-art-31e8f66abfee401b854af3d8446170ff2025-01-16T00:01:20ZengIEEEIEEE Access2169-35362025-01-01134947495610.1109/ACCESS.2025.352617210829614Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User StudyNianzhao Zheng0https://orcid.org/0009-0006-5486-4404Jialong Li1https://orcid.org/0000-0003-4327-1807Yan Zhang2Kenji Tei3Department of Computer Science and Communications Engineering, Waseda University, Shinjuku, Tokyo, JapanDepartment of Computer Science and Communications Engineering, Waseda University, Shinjuku, Tokyo, JapanGraduate School, Tsinghua University, Shenzhen, Nanshan, ChinaSchool of Computing, Institute of Science Tokyo, Meguro, Tokyo, JapanExternal human-machine interfaces (eHMIs) are expected to improve pedestrian interactions with automated vehicles (AVs) and foster greater social acceptance. While earlier research has primarily focused on refining eHMI designs by examining different modalities and color preferences, determining the most effective eHMI location on vehicles remains a significant challenge. Although some studies have started investigating various eHMI display locations, a comprehensive analysis of factors related to vehicle type and eHMI location that affect pedestrian preferences remains insufficient. To address this gap, we conducted a Virtual Reality user study to evaluate pedestrian responses to different AVs equipped with eHMIs positioned in various locations. Our results indicate that pedestrians perceive larger vehicles as less safe, yet the increased visibility provided by longer light bands on these vehicles influences their crossing decisions. Furthermore, the location and height of the eHMI in relation to eye level are critical, as improper positioning can reduce its visibility, leading to a negative impression among participants.https://ieeexplore.ieee.org/document/10829614/eHMIdisplay locationvehicle typevehicle-pedestrian interaction
spellingShingle Nianzhao Zheng
Jialong Li
Yan Zhang
Kenji Tei
Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User Study
IEEE Access
eHMI
display location
vehicle type
vehicle-pedestrian interaction
title Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User Study
title_full Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User Study
title_fullStr Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User Study
title_full_unstemmed Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User Study
title_short Exploring the Impact of eHMI Display Location and Vehicle Type on Pedestrian Perceptions: A VR User Study
title_sort exploring the impact of ehmi display location and vehicle type on pedestrian perceptions a vr user study
topic eHMI
display location
vehicle type
vehicle-pedestrian interaction
url https://ieeexplore.ieee.org/document/10829614/
work_keys_str_mv AT nianzhaozheng exploringtheimpactofehmidisplaylocationandvehicletypeonpedestrianperceptionsavruserstudy
AT jialongli exploringtheimpactofehmidisplaylocationandvehicletypeonpedestrianperceptionsavruserstudy
AT yanzhang exploringtheimpactofehmidisplaylocationandvehicletypeonpedestrianperceptionsavruserstudy
AT kenjitei exploringtheimpactofehmidisplaylocationandvehicletypeonpedestrianperceptionsavruserstudy