Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector
The rapid digital transformation of public systems has improved interactions between governments and citizens. In Morocco, while efforts to digitalize public administration continue, the integration of artificial intelligence presents new challenges due to structural and technical limitations. This...
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LLC "CPC "Business Perspectives"
2025-01-01
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| Series: | Problems and Perspectives in Management |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21377/PPM_2025_01_Barodi.pdf |
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| _version_ | 1841557348402855936 |
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| author | Mohamed Barodi Siham Lalaoui |
| author_facet | Mohamed Barodi Siham Lalaoui |
| author_sort | Mohamed Barodi |
| collection | DOAJ |
| description | The rapid digital transformation of public systems has improved interactions between governments and citizens. In Morocco, while efforts to digitalize public administration continue, the integration of artificial intelligence presents new challenges due to structural and technical limitations. This study explores the openness of Moroccan civil servants to adopting artificial intelligence solutions and examines the role of change management in facilitating this process. A quantitative approach was employed, with 129 civil servants from key ministries – Education, Finance, and Health – completing an online questionnaire. These ministries were selected due to their critical importance in the public system and their frequent interactions with citizens. Furthermore, they played a central role in the National Administrative Reform Plan (2018–2022), which emphasized digital transformation as a key pillar in advancing e-government. The collected data were analyzed using SPSS, enabling a comprehensive analysis of the factors influencing AI adoption. The findings reveal that while younger civil servants are more open to AI, over 40% of respondents pointed to insufficient digital skills as a major barrier to artificial intelligence integration. The study underscores the importance of effective change management strategies, highlighting that strong leadership and clear communication are essential in promoting artificial intelligence receptiveness and ensuring seamless integration within Morocco’s public sector. |
| format | Article |
| id | doaj-art-3198c495e28f4fb6902ea1ac0422d6c5 |
| institution | Kabale University |
| issn | 1727-7051 1810-5467 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Problems and Perspectives in Management |
| spelling | doaj-art-3198c495e28f4fb6902ea1ac0422d6c52025-01-06T11:54:15ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672025-01-01231637510.21511/ppm.23(1).2025.0521377Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sectorMohamed Barodi0https://orcid.org/0000-0001-7239-2320Siham Lalaoui1Ph.D. Student, Laboratory of Organizational Management Sciences (LSGO), National School of Business and Management, Ibn Tofail University, Kenitra, MoroccoResearcher-teacher, Laboratory of Organizational Management Sciences (LSGO), National School of Business and Management, Ibn Tofail University, Kenitra, MoroccoThe rapid digital transformation of public systems has improved interactions between governments and citizens. In Morocco, while efforts to digitalize public administration continue, the integration of artificial intelligence presents new challenges due to structural and technical limitations. This study explores the openness of Moroccan civil servants to adopting artificial intelligence solutions and examines the role of change management in facilitating this process. A quantitative approach was employed, with 129 civil servants from key ministries – Education, Finance, and Health – completing an online questionnaire. These ministries were selected due to their critical importance in the public system and their frequent interactions with citizens. Furthermore, they played a central role in the National Administrative Reform Plan (2018–2022), which emphasized digital transformation as a key pillar in advancing e-government. The collected data were analyzed using SPSS, enabling a comprehensive analysis of the factors influencing AI adoption. The findings reveal that while younger civil servants are more open to AI, over 40% of respondents pointed to insufficient digital skills as a major barrier to artificial intelligence integration. The study underscores the importance of effective change management strategies, highlighting that strong leadership and clear communication are essential in promoting artificial intelligence receptiveness and ensuring seamless integration within Morocco’s public sector.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21377/PPM_2025_01_Barodi.pdfartificial intelligencechange managementdigital literacyorganizational behaviorpublic management |
| spellingShingle | Mohamed Barodi Siham Lalaoui Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector Problems and Perspectives in Management artificial intelligence change management digital literacy organizational behavior public management |
| title | Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector |
| title_full | Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector |
| title_fullStr | Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector |
| title_full_unstemmed | Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector |
| title_short | Civil servants’ readiness for AI adoption: The role of change management in Morocco’s public sector |
| title_sort | civil servants readiness for ai adoption the role of change management in morocco s public sector |
| topic | artificial intelligence change management digital literacy organizational behavior public management |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21377/PPM_2025_01_Barodi.pdf |
| work_keys_str_mv | AT mohamedbarodi civilservantsreadinessforaiadoptiontheroleofchangemanagementinmoroccospublicsector AT sihamlalaoui civilservantsreadinessforaiadoptiontheroleofchangemanagementinmoroccospublicsector |