Looking good and feeling better. Healthism in weight loss apps

Healthism is a discourse in which health is moralised, placing responsibility on individuals to maintain their health and, therefore, actively work towards it. Within this context, weight loss apps in app stores are presented as tools for users to achieve their desired state of health. Consequently...

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Main Author: Lara Martin-Vicario
Format: Article
Language:English
Published: Universidad de Navarra 2025-01-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
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Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/45877
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author Lara Martin-Vicario
author_facet Lara Martin-Vicario
author_sort Lara Martin-Vicario
collection DOAJ
description Healthism is a discourse in which health is moralised, placing responsibility on individuals to maintain their health and, therefore, actively work towards it. Within this context, weight loss apps in app stores are presented as tools for users to achieve their desired state of health. Consequently, weight and fat are problematised, which can lead to stigmatising effects on overweight individuals. This study aims to analyse the descriptors used in 95 weight loss applications through thematic analysis. As their discourses have a clear persuasive intent, it is essential to identify their health-promoting components. The results have shown four ways in which this type of health discourse is perpetuated: (1) emphasising the use of body mass index as an indicator of health status; (2) attributing poor lifestyle habits to overweight individuals; (3) associating thinness with health and health with beauty; (4) equating thinness with wellbeing, wellbeing with happiness, and being overweight with unhappiness. Therefore, identifying these types of components is crucial for health professionals, app users, and developers to avoid perpetuating stereotypes related to weight and body size.
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spelling doaj-art-311932735fa34d0ebd40b3830f3f82ef2025-01-08T13:41:18ZengUniversidad de NavarraCommunication & Society (Formerly Comunicación y Sociedad)2386-78762025-01-0110.15581/003.38.1.003Looking good and feeling better. Healthism in weight loss appsLara Martin-Vicario0Universitat Internacional de Catalunya Healthism is a discourse in which health is moralised, placing responsibility on individuals to maintain their health and, therefore, actively work towards it. Within this context, weight loss apps in app stores are presented as tools for users to achieve their desired state of health. Consequently, weight and fat are problematised, which can lead to stigmatising effects on overweight individuals. This study aims to analyse the descriptors used in 95 weight loss applications through thematic analysis. As their discourses have a clear persuasive intent, it is essential to identify their health-promoting components. The results have shown four ways in which this type of health discourse is perpetuated: (1) emphasising the use of body mass index as an indicator of health status; (2) attributing poor lifestyle habits to overweight individuals; (3) associating thinness with health and health with beauty; (4) equating thinness with wellbeing, wellbeing with happiness, and being overweight with unhappiness. Therefore, identifying these types of components is crucial for health professionals, app users, and developers to avoid perpetuating stereotypes related to weight and body size. https://revistas.unav.edu/index.php/communication-and-society/article/view/45877Health communicationmedicalizationneoliberalismdigitalizationsterotypes
spellingShingle Lara Martin-Vicario
Looking good and feeling better. Healthism in weight loss apps
Communication & Society (Formerly Comunicación y Sociedad)
Health communication
medicalization
neoliberalism
digitalization
sterotypes
title Looking good and feeling better. Healthism in weight loss apps
title_full Looking good and feeling better. Healthism in weight loss apps
title_fullStr Looking good and feeling better. Healthism in weight loss apps
title_full_unstemmed Looking good and feeling better. Healthism in weight loss apps
title_short Looking good and feeling better. Healthism in weight loss apps
title_sort looking good and feeling better healthism in weight loss apps
topic Health communication
medicalization
neoliberalism
digitalization
sterotypes
url https://revistas.unav.edu/index.php/communication-and-society/article/view/45877
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