The Influence of Advertising Creativity and Brand Attitudes and Their Impact on Purchasing Decisions (Shopee E-Commerce Product Purchase Case Study)

The Influence of Advertising Creativity and Brand Attitudes and Their Impact on Purchasing Decisions (Shopee E-Commerce Product Purchase Case Study)

The company needs the so-called competitive advantage to succeed both in the domestic and international markets, where fierce competition from other businesses is a constant threat. Rapid advances in information technology, particularly the internet, have had a far-reaching impact in many areas, in...

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Bibliographic Details
Main Authors: Lutfi Adi Prastya Lutfi, Indri Juwita Sari Indri, Jeni Pusfitasari Jeni, Gianine Lasalandra Inge
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis Islam 2024-12-01
Series:Mabsya
Subjects:
ad creativity
brand attitude
purchasing decisions
Online Access:https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/7406
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