The Effect of Online Communication in a Social Dilemma:
Most environmental problems face social dilemmas. Focusing on the effects of communication, this study examined whether or not online text-based communication affects the cooperation rate in social dilemmas. For this purpose, we developed an online game that simulates environmental problems using a...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2024-10-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.003/_html/-char/en |
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| _version_ | 1841550754241839104 |
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| author | Kaori Ando Akihito Himuro Akira Goto Yuuji Sasaka Naoya Ejima Akiko Yasuhara |
| author_facet | Kaori Ando Akihito Himuro Akira Goto Yuuji Sasaka Naoya Ejima Akiko Yasuhara |
| author_sort | Kaori Ando |
| collection | DOAJ |
| description | Most environmental problems face social dilemmas. Focusing on the effects of communication, this study examined whether or not online text-based communication affects the cooperation rate in social dilemmas. For this purpose, we developed an online game that simulates environmental problems using a social dilemma structure. In the game, a participant decides how much recyclable waste they dispose of (cooperative behavior) out of the waste generated in a group of three members. The results of the experiment showed that the rate of cooperation was higher after having chatted with other members, indicating the effectiveness of communication. The groups in which all members agreed to cooperate with the entire amount had a higher cooperation rate than the other groups. These results show that online chat communication can promote cooperation in social dilemmas. |
| format | Article |
| id | doaj-art-30de0dea63424e2d8aecf887452a98e1 |
| institution | Kabale University |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| publishDate | 2024-10-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj-art-30de0dea63424e2d8aecf887452a98e12025-01-10T03:47:49ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692024-10-01451324310.7222/marketing.2025.003marketingThe Effect of Online Communication in a Social Dilemma:Kaori Ando0Akihito Himuro1Akira Goto2Yuuji Sasaka3Naoya Ejima4Akiko Yasuhara5Professor, Faculty of Human Life and Environment, Nara Women’s University, JapanProfessional, NEC Solution Innovators, Ltd., JapanAssociate Professor, School of Information and Communication, Meiji University, JapanManager, NEC Solution Innovators, Ltd., JapanSpecialist, NEC Solution Innovators, Ltd., JapanDoctoral student, Graduate School of Psychology, Doshisha University, JapanMost environmental problems face social dilemmas. Focusing on the effects of communication, this study examined whether or not online text-based communication affects the cooperation rate in social dilemmas. For this purpose, we developed an online game that simulates environmental problems using a social dilemma structure. In the game, a participant decides how much recyclable waste they dispose of (cooperative behavior) out of the waste generated in a group of three members. The results of the experiment showed that the rate of cooperation was higher after having chatted with other members, indicating the effectiveness of communication. The groups in which all members agreed to cooperate with the entire amount had a higher cooperation rate than the other groups. These results show that online chat communication can promote cooperation in social dilemmas.https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.003/_html/-char/enenvironmental issueseffect of discussionconsensus buildinggroup identificationgaming |
| spellingShingle | Kaori Ando Akihito Himuro Akira Goto Yuuji Sasaka Naoya Ejima Akiko Yasuhara The Effect of Online Communication in a Social Dilemma: Maketingu Janaru environmental issues effect of discussion consensus building group identification gaming |
| title | The Effect of Online Communication in a Social Dilemma: |
| title_full | The Effect of Online Communication in a Social Dilemma: |
| title_fullStr | The Effect of Online Communication in a Social Dilemma: |
| title_full_unstemmed | The Effect of Online Communication in a Social Dilemma: |
| title_short | The Effect of Online Communication in a Social Dilemma: |
| title_sort | effect of online communication in a social dilemma |
| topic | environmental issues effect of discussion consensus building group identification gaming |
| url | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.003/_html/-char/en |
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