Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politics
In the light of the growing presence of political actors on Instagram, it seems essential to tackle the use of the platform by political leaders. This article explores the way in which communication advisors have framed the ethos of Justin Trudeau on Instagram during its campaign and through the fir...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2019-10-01
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| Series: | Communiquer |
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| Online Access: | https://journals.openedition.org/communiquer/4309 |
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| _version_ | 1841543358593368064 |
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| author | Kelly Céleste Vossen |
| author_facet | Kelly Céleste Vossen |
| author_sort | Kelly Céleste Vossen |
| collection | DOAJ |
| description | In the light of the growing presence of political actors on Instagram, it seems essential to tackle the use of the platform by political leaders. This article explores the way in which communication advisors have framed the ethos of Justin Trudeau on Instagram during its campaign and through the first 100 days of its government. With that purpose in mind, we have adopted a largely quantitative approach, supported by a discourse analysis. The results shed the light on an ethos based on authenticity, compassion and competence. Justin Trudeau is presented thanks to strategies based on pathos and celebrity politics, through a heroic and positive storytelling. |
| format | Article |
| id | doaj-art-302fac8a7bba44f1a7cee7a43f3debe5 |
| institution | Kabale University |
| issn | 2368-9587 |
| language | English |
| publishDate | 2019-10-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj-art-302fac8a7bba44f1a7cee7a43f3debe52025-01-13T13:44:05ZengUniversité du Québec à MontréalCommuniquer2368-95872019-10-012612210.4000/communiquer.4309Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politicsKelly Céleste VossenIn the light of the growing presence of political actors on Instagram, it seems essential to tackle the use of the platform by political leaders. This article explores the way in which communication advisors have framed the ethos of Justin Trudeau on Instagram during its campaign and through the first 100 days of its government. With that purpose in mind, we have adopted a largely quantitative approach, supported by a discourse analysis. The results shed the light on an ethos based on authenticity, compassion and competence. Justin Trudeau is presented thanks to strategies based on pathos and celebrity politics, through a heroic and positive storytelling.https://journals.openedition.org/communiquer/4309ethosJustin Trudeaucelebrity politicspathosInstagram |
| spellingShingle | Kelly Céleste Vossen Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politics Communiquer ethos Justin Trudeau celebrity politics pathos |
| title | Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politics |
| title_full | Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politics |
| title_fullStr | Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politics |
| title_full_unstemmed | Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politics |
| title_short | Le cadrage politique et l’ethos de Justin Trudeau sur Instagram : un storytelling héroïque entre émotion et celebrity politics |
| title_sort | le cadrage politique et l ethos de justin trudeau sur instagram un storytelling heroique entre emotion et celebrity politics |
| topic | ethos Justin Trudeau celebrity politics pathos |
| url | https://journals.openedition.org/communiquer/4309 |
| work_keys_str_mv | AT kellycelestevossen lecadragepolitiqueetlethosdejustintrudeausurinstagramunstorytellingheroiqueentreemotionetcelebritypolitics |