Situation factors in purchasing organic food
Despite the lack of information and the insufficient level of consumer knowledge, the organic food market has recorded constant growth in the last twenty years and has an increasing share in the total food and beverage market. The most common motives of consumers for buying organic food are concern...
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| Format: | Article |
| Language: | English |
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University of Kragujevac, Faculty of Agronomy, Cacak
2024-01-01
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| Series: | Acta Agriculturae Serbica |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-9542/2024/0354-95422458105Q.pdf |
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| _version_ | 1841554312296136704 |
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| author | Čolović Milica Mitić Vladimir |
| author_facet | Čolović Milica Mitić Vladimir |
| author_sort | Čolović Milica |
| collection | DOAJ |
| description | Despite the lack of information and the insufficient level of consumer knowledge, the organic food market has recorded constant growth in the last twenty years and has an increasing share in the total food and beverage market. The most common motives of consumers for buying organic food are concern for health, absence of pesticides and chemical agents, concern for animal welfare and environmental protection, better quality of organic food and backup to the local economy. The main goal of this paper is to examine the relationship between certain situational motives and the incidence of buying organic food. The research was conducted in the form of a questionnaire filled out by 400 respondents. The SPSS program version 26 was used to process the collected data. In addition to descriptive statistics, which was used to better represent the sample in the research, non-parametric techniques of the Mann-Whitney U test and the Kruskal-Wallis one-way analysis of variance test were also used. The results showed that factors such as proximity to organic food stores, consumer car ownership and constant internet connection were associated with the frequency of organic food purchases, while factors such as type of working hours and length of employment contract were not. Also, employees in healthcare and education buy organic food products more often than employees in other sectors. |
| format | Article |
| id | doaj-art-2fc070409e8e4a43b84fcec249f633de |
| institution | Kabale University |
| issn | 0354-9542 2560-3140 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | University of Kragujevac, Faculty of Agronomy, Cacak |
| record_format | Article |
| series | Acta Agriculturae Serbica |
| spelling | doaj-art-2fc070409e8e4a43b84fcec249f633de2025-01-08T14:35:23ZengUniversity of Kragujevac, Faculty of Agronomy, CacakActa Agriculturae Serbica0354-95422560-31402024-01-01295810511310.5937/AASer2458105C0354-95422458105QSituation factors in purchasing organic foodČolović Milica0https://orcid.org/0000-0002-8393-2158Mitić Vladimir1https://orcid.org/0000-0002-5488-0256Singidunum University, Belgrade, SerbiaSingidunum University, Belgrade, SerbiaDespite the lack of information and the insufficient level of consumer knowledge, the organic food market has recorded constant growth in the last twenty years and has an increasing share in the total food and beverage market. The most common motives of consumers for buying organic food are concern for health, absence of pesticides and chemical agents, concern for animal welfare and environmental protection, better quality of organic food and backup to the local economy. The main goal of this paper is to examine the relationship between certain situational motives and the incidence of buying organic food. The research was conducted in the form of a questionnaire filled out by 400 respondents. The SPSS program version 26 was used to process the collected data. In addition to descriptive statistics, which was used to better represent the sample in the research, non-parametric techniques of the Mann-Whitney U test and the Kruskal-Wallis one-way analysis of variance test were also used. The results showed that factors such as proximity to organic food stores, consumer car ownership and constant internet connection were associated with the frequency of organic food purchases, while factors such as type of working hours and length of employment contract were not. Also, employees in healthcare and education buy organic food products more often than employees in other sectors.https://scindeks-clanci.ceon.rs/data/pdf/0354-9542/2024/0354-95422458105Q.pdforganic foodpurchase factorsconsumersstoreinternet connectionprofessional orientation |
| spellingShingle | Čolović Milica Mitić Vladimir Situation factors in purchasing organic food Acta Agriculturae Serbica organic food purchase factors consumers store internet connection professional orientation |
| title | Situation factors in purchasing organic food |
| title_full | Situation factors in purchasing organic food |
| title_fullStr | Situation factors in purchasing organic food |
| title_full_unstemmed | Situation factors in purchasing organic food |
| title_short | Situation factors in purchasing organic food |
| title_sort | situation factors in purchasing organic food |
| topic | organic food purchase factors consumers store internet connection professional orientation |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-9542/2024/0354-95422458105Q.pdf |
| work_keys_str_mv | AT colovicmilica situationfactorsinpurchasingorganicfood AT miticvladimir situationfactorsinpurchasingorganicfood |