STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO
Background of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study...
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| Format: | Article |
| Language: | English |
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Universitas Medan Area
2017-01-01
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| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
| Subjects: | |
| Online Access: | http://ojs.uma.ac.id/index.php/perspektif/article/view/2539 |
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| author | Windo Chandra Siahaan Yan Hendra Armansyah Matondang |
| author_facet | Windo Chandra Siahaan Yan Hendra Armansyah Matondang |
| author_sort | Windo Chandra Siahaan |
| collection | DOAJ |
| description | Background of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study to determine how the marketing communication strategy PT. INDONESIA OPPO in improving the smartphone OPPO image, and the contributing factorsimage smartphone OPPO is not significantly increased. Researchers used Promotion Mix theory is supported by Diffusion of Innovations. The method I use in this research is descriptive qualitative. Researchers chose Trainer smartphone OPPO as a key informant, and supported by five additional informants to strengthen the validity of a study. The results of the present study, researchers found that the tagline "Selfie Expert and Leader", After Sales, Training Personality, comparison with smartphones otheras well as a "Selfi" with friends, managed to change the negative image into a positive image. |
| format | Article |
| id | doaj-art-2f741ea770e24b5fac4fb234a531cc53 |
| institution | Kabale University |
| issn | 2085-0328 |
| language | English |
| publishDate | 2017-01-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | Perspektif: Jurnal Ilmu-ilmu Sosial |
| spelling | doaj-art-2f741ea770e24b5fac4fb234a531cc532025-01-02T23:45:12ZengUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282017-01-016181210.31289/perspektif.v6i1.25391692STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPOWindo Chandra Siahaan0Yan Hendra1Armansyah Matondang2Universitas Medan AreaUniversitas Medan AreaUniversitas Medan AreaBackground of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study to determine how the marketing communication strategy PT. INDONESIA OPPO in improving the smartphone OPPO image, and the contributing factorsimage smartphone OPPO is not significantly increased. Researchers used Promotion Mix theory is supported by Diffusion of Innovations. The method I use in this research is descriptive qualitative. Researchers chose Trainer smartphone OPPO as a key informant, and supported by five additional informants to strengthen the validity of a study. The results of the present study, researchers found that the tagline "Selfie Expert and Leader", After Sales, Training Personality, comparison with smartphones otheras well as a "Selfi" with friends, managed to change the negative image into a positive image.http://ojs.uma.ac.id/index.php/perspektif/article/view/2539marketing communication, promotion mix, image |
| spellingShingle | Windo Chandra Siahaan Yan Hendra Armansyah Matondang STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO Perspektif: Jurnal Ilmu-ilmu Sosial marketing communication, promotion mix, image |
| title | STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO |
| title_full | STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO |
| title_fullStr | STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO |
| title_full_unstemmed | STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO |
| title_short | STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO |
| title_sort | strategi komunikasi pemasaran pt oppo indonesia dalam meningkatkan citra smartphone oppo |
| topic | marketing communication, promotion mix, image |
| url | http://ojs.uma.ac.id/index.php/perspektif/article/view/2539 |
| work_keys_str_mv | AT windochandrasiahaan strategikomunikasipemasaranptoppoindonesiadalammeningkatkancitrasmartphoneoppo AT yanhendra strategikomunikasipemasaranptoppoindonesiadalammeningkatkancitrasmartphoneoppo AT armansyahmatondang strategikomunikasipemasaranptoppoindonesiadalammeningkatkancitrasmartphoneoppo |