Strategic optimization of artificial intelligence for marketing communications in the creative industry
Artificial intelligence (AI) has become an agent of change in marketing communication and in the creative industries. This study explores the growing role of AI in content personalization, marketing automation, and consumer data analysis. Beyond its various advantages, the application of AI can also...
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2025-07-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | https://jurnalaspikom.org/index.php/aspikom/article/view/1589 |
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