Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research
This study investigates the effectiveness and challenges of Indonesia’s digital onboarding program for Small and Medium Enterprises (SMEs) aimed at enhancing market access via digital marketplaces. Using a qualitative approach, data were collected through in-depth interviews and focus group discussi...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2025-04-01
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| Series: | APMBA (Asia Pacific Management and Business Application) |
| Subjects: | |
| Online Access: | https://apmba.ub.ac.id/index.php/apmba/article/view/838 |
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| _version_ | 1849335601100226560 |
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| author | Vania Pradipta Gunawan Teddy Trilaksono Herdy Jaya Prawiradipura Eko Suhartanto Sri Rahayu Made Handijaya Dewantara |
| author_facet | Vania Pradipta Gunawan Teddy Trilaksono Herdy Jaya Prawiradipura Eko Suhartanto Sri Rahayu Made Handijaya Dewantara |
| author_sort | Vania Pradipta Gunawan |
| collection | DOAJ |
| description | This study investigates the effectiveness and challenges of Indonesia’s digital onboarding program for Small and Medium Enterprises (SMEs) aimed at enhancing market access via digital marketplaces. Using a qualitative approach, data were collected through in-depth interviews and focus group discussions (FGDs) with 15 SME owners, representatives from four major e-commerce companies, and policymakers from the Ministry of Industry. Findings highlight significant gaps between planning and implementation, requiring tailored workshop materials, better coordination with marketplace enablers, and structured monitoring and evaluation (MONEV) systems. Success factors include appropriate marketplace selection, community engagement, and government support, while challenges involve monitoring difficulties, a lack of continuous mentorship, and digital literacy gaps. Managerial implications stress the importance of developing standardized training materials in collaboration with relevant associations, establishing clear learning outcomes and fostering continuous mentorship by successful SME champions. The findings of this study also contribute to policy makers and facilitators involved in this program by creating a framework for sustainable collaboration to ensure its long-term success and sustainability. |
| format | Article |
| id | doaj-art-2ed1b64de6c2484c94195469df3ac6a6 |
| institution | Kabale University |
| issn | 2252-8997 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | APMBA (Asia Pacific Management and Business Application) |
| spelling | doaj-art-2ed1b64de6c2484c94195469df3ac6a62025-08-20T03:45:14ZengUniversity of BrawijayaAPMBA (Asia Pacific Management and Business Application)2252-89972025-04-0113322724810.21776/ub.apmba.2025.013.03.3337Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration ResearchVania Pradipta Gunawan0Teddy Trilaksono1Herdy Jaya Prawiradipura2Eko Suhartanto3Sri Rahayu4Made Handijaya Dewantara5Universitas Prasetiya MulyaUniversitas Prasetiya MulyaUniversitas Prasetiya MulyaUniversitas Prasetiya MulyaUniversitas Prasetiya MulyaGriffith Institute for Tourism, Griffith University, Brisbane Queensland, AustraliaThis study investigates the effectiveness and challenges of Indonesia’s digital onboarding program for Small and Medium Enterprises (SMEs) aimed at enhancing market access via digital marketplaces. Using a qualitative approach, data were collected through in-depth interviews and focus group discussions (FGDs) with 15 SME owners, representatives from four major e-commerce companies, and policymakers from the Ministry of Industry. Findings highlight significant gaps between planning and implementation, requiring tailored workshop materials, better coordination with marketplace enablers, and structured monitoring and evaluation (MONEV) systems. Success factors include appropriate marketplace selection, community engagement, and government support, while challenges involve monitoring difficulties, a lack of continuous mentorship, and digital literacy gaps. Managerial implications stress the importance of developing standardized training materials in collaboration with relevant associations, establishing clear learning outcomes and fostering continuous mentorship by successful SME champions. The findings of this study also contribute to policy makers and facilitators involved in this program by creating a framework for sustainable collaboration to ensure its long-term success and sustainability.https://apmba.ub.ac.id/index.php/apmba/article/view/838smepolicymakersdigital entrepreneurshipdigital onboardingdmaic approach |
| spellingShingle | Vania Pradipta Gunawan Teddy Trilaksono Herdy Jaya Prawiradipura Eko Suhartanto Sri Rahayu Made Handijaya Dewantara Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research APMBA (Asia Pacific Management and Business Application) sme policymakers digital entrepreneurship digital onboarding dmaic approach |
| title | Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research |
| title_full | Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research |
| title_fullStr | Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research |
| title_full_unstemmed | Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research |
| title_short | Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research |
| title_sort | collaboration framework for digital onboarding program in indonesian smes an exploration research |
| topic | sme policymakers digital entrepreneurship digital onboarding dmaic approach |
| url | https://apmba.ub.ac.id/index.php/apmba/article/view/838 |
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