The Importance of Customer Relationship Management in the Automotive Market

The complexity of economic life is the essential cause of the need to know the mechanism of consumer behaviour. Communication with customers is a vital aspect for the success of a company, regardless of the market in which it operates. Customer Relationship Management and relationship marketing are...

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Bibliographic Details
Main Author: Adrian-Costinel Tănase
Format: Article
Language:English
Published: Editura Eftimie Murgu 2024-06-01
Series:Robotica & Management
Subjects:
Online Access:https://rm.reviste.ubbcluj.ro/wp-content/uploads/2024/08/RM_2024_1_Pag_69_Tanase_A.pdf
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