The Importance of Customer Relationship Management in the Automotive Market
The complexity of economic life is the essential cause of the need to know the mechanism of consumer behaviour. Communication with customers is a vital aspect for the success of a company, regardless of the market in which it operates. Customer Relationship Management and relationship marketing are...
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| Format: | Article |
| Language: | English |
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Editura Eftimie Murgu
2024-06-01
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| Series: | Robotica & Management |
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| Online Access: | https://rm.reviste.ubbcluj.ro/wp-content/uploads/2024/08/RM_2024_1_Pag_69_Tanase_A.pdf |
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