The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea
The relationship between compliance with behaviors recommended to prevent the spread of COVID-19 and media exposure, negative emotions, and risk perception was examined using regression analyses of data from KAMOS, a nationally representative survey of South Korean adults. The strongest predictor of...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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ANPOR Korea
2020-08-01
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| Series: | Asian Journal for Public Opinion Research |
| Online Access: | https://doi.org/10.15206/ajpor.2020.8.3.297 |
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| _version_ | 1849334918520242176 |
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| author | Sungjoong Kim Sung Kyum Cho Sarah Prusoff LoCascio |
| author_facet | Sungjoong Kim Sung Kyum Cho Sarah Prusoff LoCascio |
| author_sort | Sungjoong Kim |
| collection | DOAJ |
| description | The relationship between compliance with behaviors recommended to prevent the spread of COVID-19 and media exposure, negative emotions, and risk perception was examined using regression analyses of data from KAMOS, a nationally representative survey of South Korean adults. The strongest predictor of preventive behaviors in general was negative emotions, which had the largest *βh* (.22) among the independent variables considered. The eight negative emotions, identified using factor analysis of a series of 11 emotions, were anger, annoyance, fear, sadness, anxiety, insomnia, helplessness, and stress. Negative emotions themselves were influenced most strongly by the respondent’s anxiety over social safety (*βf*=.286), followed by prediction of COVID-19 spread (*β*=.121, *p*<.001) and perceived risk of COVID-19 infection (*β*=.70, p=.023). Females (*β*=-.134) and those who felt less healthy (*βo*=-.097) experienced more negative emotions. Media exposure and increased media exposure both have significant relationships with negative emotions and both a direct and indirect impact on the adoption of preventive measures. Women, older people, and healthier people perceived greater risks and engaged in more preventive behaviors than their counterparts. |
| format | Article |
| id | doaj-art-2d2596d6bad14a93bff2e6dfd14ba4b8 |
| institution | Kabale University |
| issn | 2288-6168 |
| language | English |
| publishDate | 2020-08-01 |
| publisher | ANPOR Korea |
| record_format | Article |
| series | Asian Journal for Public Opinion Research |
| spelling | doaj-art-2d2596d6bad14a93bff2e6dfd14ba4b82025-08-20T03:45:27ZengANPOR KoreaAsian Journal for Public Opinion Research2288-61682020-08-018310.15206/ajpor.2020.8.3.297The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South KoreaSungjoong KimSung Kyum ChoSarah Prusoff LoCascioThe relationship between compliance with behaviors recommended to prevent the spread of COVID-19 and media exposure, negative emotions, and risk perception was examined using regression analyses of data from KAMOS, a nationally representative survey of South Korean adults. The strongest predictor of preventive behaviors in general was negative emotions, which had the largest *βh* (.22) among the independent variables considered. The eight negative emotions, identified using factor analysis of a series of 11 emotions, were anger, annoyance, fear, sadness, anxiety, insomnia, helplessness, and stress. Negative emotions themselves were influenced most strongly by the respondent’s anxiety over social safety (*βf*=.286), followed by prediction of COVID-19 spread (*β*=.121, *p*<.001) and perceived risk of COVID-19 infection (*β*=.70, p=.023). Females (*β*=-.134) and those who felt less healthy (*βo*=-.097) experienced more negative emotions. Media exposure and increased media exposure both have significant relationships with negative emotions and both a direct and indirect impact on the adoption of preventive measures. Women, older people, and healthier people perceived greater risks and engaged in more preventive behaviors than their counterparts.https://doi.org/10.15206/ajpor.2020.8.3.297 |
| spellingShingle | Sungjoong Kim Sung Kyum Cho Sarah Prusoff LoCascio The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea Asian Journal for Public Opinion Research |
| title | The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea |
| title_full | The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea |
| title_fullStr | The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea |
| title_full_unstemmed | The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea |
| title_short | The Role of Media Use and Emotions in Risk Perception and Preventive Behaviors Related to COVID-19 in South Korea |
| title_sort | role of media use and emotions in risk perception and preventive behaviors related to covid 19 in south korea |
| url | https://doi.org/10.15206/ajpor.2020.8.3.297 |
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