Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers
Food labeling significantly helps consumers to make informed food choices. Considering the importance of nutrition knowledge for using food labels and making dietary decisions, the opinion of consumers on the usage of nutritional information as part of food advertising was investigated. Based on i...
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| Format: | Article |
| Language: | English |
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University Ss Cyril and Methodius in Skopje, Faculty of Pharmacy and Macedonian Pharmaceutical Association
2024-12-01
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| Series: | Makedonsko Farmacevtski Bilten |
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| Online Access: | https://bulletin.mfd.org.mk/volumes/Volume%2070_1/70_1_003.pdf |
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| author | Suzana Atanasovikj Ana Marija Kuzmanovska Tanja Petreska Ivanovska Zoran Sterjev Katerina Anchevska Netkovska |
| author_facet | Suzana Atanasovikj Ana Marija Kuzmanovska Tanja Petreska Ivanovska Zoran Sterjev Katerina Anchevska Netkovska |
| author_sort | Suzana Atanasovikj |
| collection | DOAJ |
| description | Food labeling significantly helps consumers to make informed food choices. Considering the importance of nutrition knowledge for
using food labels and making dietary decisions, the opinion of consumers on the usage of nutritional information as part of food advertising
was investigated. Based on information collected via an online survey of 183 participants in the Republic of North Macedonia, this study
provided consumers' perceptions and attitudes regarding food safety, brand influence, health claims, and label comprehensibility. Results
of the survey indicated that while a significant percentage of respondents (48.9%) understood health claims, only 26.8% were familiar with
the Nutri-Score labeling system. Brand recognition was high (96.1%), with 68.3% associating brand with product quality. Also, concerns
about food safety were prevalent, with 64.8% expressing doubts about the safety of food products available at the national market. Another
worrying outcome is understanding food labels, since more than half of respondents (58.8%) stated that the labels are not entirely
comprehended. This study demonstrated the need for improvement of the public education on labeling systems, enhanced food safety
measures, and stated apparent and more readable food labels, ultimately promoting appropriate food choices and ensuring consumer
protection in the Republic of North Macedonia.
|
| format | Article |
| id | doaj-art-2cda86ad71de45b7bb58d4b7f2e451cd |
| institution | Kabale University |
| issn | 1857-8969 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University Ss Cyril and Methodius in Skopje, Faculty of Pharmacy and Macedonian Pharmaceutical Association |
| record_format | Article |
| series | Makedonsko Farmacevtski Bilten |
| spelling | doaj-art-2cda86ad71de45b7bb58d4b7f2e451cd2025-01-11T13:03:57ZengUniversity Ss Cyril and Methodius in Skopje, Faculty of Pharmacy and Macedonian Pharmaceutical AssociationMakedonsko Farmacevtski Bilten1857-89692024-12-01253010.33320/maced.pharm.bull.2024.70.01.003Nutritional information and labels in relation to food advertising: a survey of Macedonian consumersSuzana Atanasovikj0Ana Marija Kuzmanovska1Tanja Petreska Ivanovska2Zoran Sterjev3Katerina Anchevska Netkovska4Apteka Pro Vitalis, 11-ti Oktomvri 45, 1300 Kumanovo, Republic of North MacedoniaFaculty of Pharmacy, University Ss Cyril and Methodius in Skopje, Majka Tereza 47, 1000 Skopje, Republic of North MacedoniaFaculty of Pharmacy, University Ss Cyril and Methodius in Skopje, Majka Tereza 47, 1000 Skopje, Republic of North MacedoniaFaculty of Pharmacy, University Ss Cyril and Methodius in Skopje, Majka Tereza 47, 1000 Skopje, Republic of North MacedoniaFaculty of Pharmacy, University Ss Cyril and Methodius in Skopje, Majka Tereza 47, 1000 Skopje, Republic of North MacedoniaFood labeling significantly helps consumers to make informed food choices. Considering the importance of nutrition knowledge for using food labels and making dietary decisions, the opinion of consumers on the usage of nutritional information as part of food advertising was investigated. Based on information collected via an online survey of 183 participants in the Republic of North Macedonia, this study provided consumers' perceptions and attitudes regarding food safety, brand influence, health claims, and label comprehensibility. Results of the survey indicated that while a significant percentage of respondents (48.9%) understood health claims, only 26.8% were familiar with the Nutri-Score labeling system. Brand recognition was high (96.1%), with 68.3% associating brand with product quality. Also, concerns about food safety were prevalent, with 64.8% expressing doubts about the safety of food products available at the national market. Another worrying outcome is understanding food labels, since more than half of respondents (58.8%) stated that the labels are not entirely comprehended. This study demonstrated the need for improvement of the public education on labeling systems, enhanced food safety measures, and stated apparent and more readable food labels, ultimately promoting appropriate food choices and ensuring consumer protection in the Republic of North Macedonia. https://bulletin.mfd.org.mk/volumes/Volume%2070_1/70_1_003.pdfnutritional informationfood labelsfood advertisingconsumer perceptions |
| spellingShingle | Suzana Atanasovikj Ana Marija Kuzmanovska Tanja Petreska Ivanovska Zoran Sterjev Katerina Anchevska Netkovska Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers Makedonsko Farmacevtski Bilten nutritional information food labels food advertising consumer perceptions |
| title | Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers |
| title_full | Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers |
| title_fullStr | Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers |
| title_full_unstemmed | Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers |
| title_short | Nutritional information and labels in relation to food advertising: a survey of Macedonian consumers |
| title_sort | nutritional information and labels in relation to food advertising a survey of macedonian consumers |
| topic | nutritional information food labels food advertising consumer perceptions |
| url | https://bulletin.mfd.org.mk/volumes/Volume%2070_1/70_1_003.pdf |
| work_keys_str_mv | AT suzanaatanasovikj nutritionalinformationandlabelsinrelationtofoodadvertisingasurveyofmacedonianconsumers AT anamarijakuzmanovska nutritionalinformationandlabelsinrelationtofoodadvertisingasurveyofmacedonianconsumers AT tanjapetreskaivanovska nutritionalinformationandlabelsinrelationtofoodadvertisingasurveyofmacedonianconsumers AT zoransterjev nutritionalinformationandlabelsinrelationtofoodadvertisingasurveyofmacedonianconsumers AT katerinaanchevskanetkovska nutritionalinformationandlabelsinrelationtofoodadvertisingasurveyofmacedonianconsumers |